Date — 28 October, 2011
At last, the moment we have waited for is here. The boats competing in the Volvo Ocean Race are all lined up in Alicante, Spain, signaling that the first leg is ready to set sail.
Their journey will span every ocean, five continents and nine months, and will be the ultimate test of sailing prowess and human endurance. Competitors will risk their very lives on the world’s most turbulent seas. After months of preparation, they are ready.
IWC is proud to be a presenting sponsor and the Official Timekeeper of the Volvo Ocean Race. The qualities on display in the competition reflect the principles that guide our company. At IWC, we advance the limits of artistry and craftsmanship; in the Volvo Ocean Race, competitors push the limits of human achievement.
IWC will provide live updates from each port reached by the sailing teams. Follow these on facebook.com/iwcwatches, and in one week, we will launch our live Race Tracker on IWC.com. Stay tuned for more.
This weekend marks two big Spanish celebrations for IWC, with the announcement of a new boutique opening at the Corte Ingles de Castellana in Madrid, and the launch of the Volvo Ocean Race in Alicante.
Bringing the luxury craftsmanship of IWC to Spain, IWC has just landed at the Corte Ingles in Castellana, Madrid, displaying our values, and some of our most prestigious creations. The boutique space has the strong, pure and minimalist lines which define IWC’s concept, in colors of brown and white, and in line with all other global IWC boutiques. This boutiques marks a significant investment in the Spanish market, presenting innovation, elegance and luxury to the timepiece enthusiasts of this country.
The Pilot’s Watch Chronograph Edition “The Last Flight” in platinum went under the hammer for CHF 40,000. The entire proceeds will benefit the Antoine de Saint-Exupéry Youth Foundation, which will use them to provide financial support to a children’s hospital in Brazil. Read Article
This November, during its sale of Important Watches, Sotheby’s Geneva will proudly offer for sale a special limited edition watch from the celebrated Swiss luxury watch manufacturer IWC Schaffhausen. Read Article
Georges Kern, CEO of IWC Schaffhausen, and Brand Director Karoline Huber hosted the brand’s first ever Ladies Only Fashion Dinner to celebrate the launch of the Portofino Midsize collection. Read Article
IWC Schaffhausen will be at the heart of the world’s toughest offshore race as Official Timekeeper for the second time, and celebrates the event with a special edition: the Portuguese Yacht Club Chronograph “Ocean Racer”, limited to 1,000 watches. Read Article