Date — 28 October, 2011
At last, the moment we have waited for is here. The boats competing in the Volvo Ocean Race are all lined up in Alicante, Spain, signaling that the first leg is ready to set sail.
Their journey will span every ocean, five continents and nine months, and will be the ultimate test of sailing prowess and human endurance. Competitors will risk their very lives on the world’s most turbulent seas. After months of preparation, they are ready.
IWC is proud to be a presenting sponsor and the Official Timekeeper of the Volvo Ocean Race. The qualities on display in the competition reflect the principles that guide our company. At IWC, we advance the limits of artistry and craftsmanship; in the Volvo Ocean Race, competitors push the limits of human achievement.
IWC will provide live updates from each port reached by the sailing teams. Follow these on facebook.com/iwcwatches, and in one week, we will launch our live Race Tracker on IWC.com. Stay tuned for more.
This weekend marks two big Spanish celebrations for IWC, with the announcement of a new boutique opening at the Corte Ingles de Castellana in Madrid, and the launch of the Volvo Ocean Race in Alicante.
Bringing the luxury craftsmanship of IWC to Spain, IWC has just landed at the Corte Ingles in Castellana, Madrid, displaying our values, and some of our most prestigious creations. The boutique space has the strong, pure and minimalist lines which define IWC’s concept, in colors of brown and white, and in line with all other global IWC boutiques. This boutiques marks a significant investment in the Spanish market, presenting innovation, elegance and luxury to the timepiece enthusiasts of this country.
IWC says “Bienvenidos” to all its fans in Spain and Latin America by launching a Spanish version of iwc.com. We look forward to welcoming you into the exciting world of IWC Schaffhausen, its brand story, exclusive design and precision engineering. Read Article
Swiss luxury watch manufacturer IWC Schaffhausen is to open a Boutique within the new Watches of Switzerland Flagship at 155 Regent Street, one of London's most exciting retail destinations. Read Article
In honour of the airline established to keep the vintage aircraft aloft, the IWC Pilot’s Watch Chronograph Edition “JU-Air”, strictly limited to 500 watches, is ready to take off. Read Article
Discover the world of IWC Schaffhausen on your iPad. Read Article