IWC’s Spanish Celebration

Announcing a new boutique and the launch of the Volvo Ocean Race

Date — 28 October, 2011


At last, the moment we have waited for is here. The boats competing in the Volvo Ocean Race are all lined up in Alicante, Spain, signaling that the first leg is ready to set sail.

Their journey will span every ocean, five continents and nine months, and will be the ultimate test of sailing prowess and human endurance. Competitors will risk their very lives on the world’s most turbulent seas. After months of preparation, they are ready.

IWC is proud to be a presenting sponsor and the Official Timekeeper of the Volvo Ocean Race. The qualities on display in the competition reflect the principles that guide our company. At IWC, we advance the limits of artistry and craftsmanship; in the Volvo Ocean Race, competitors push the limits of human achievement.

IWC will provide live updates from each port reached by the sailing teams. Follow these on, and in one week, we will launch our live Race Tracker on Stay tuned for more.


This weekend marks two big Spanish celebrations for IWC, with the announcement of a new boutique opening at the Corte Ingles de Castellana in Madrid, and the launch of the Volvo Ocean Race in Alicante.

Bringing the luxury craftsmanship of IWC to Spain, IWC has just landed at the Corte Ingles in Castellana, Madrid, displaying our values, and some of our most prestigious creations. The boutique space has the strong, pure and minimalist lines which define IWC’s concept, in colors of brown and white, and in line with all other global IWC boutiques. This boutiques marks a significant investment in the Spanish market, presenting innovation, elegance and luxury to the timepiece enthusiasts of this country.

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