Date — 3 October, 2013
70 years after the first publication of “The Little Prince” – Antoine de Saint-Exupéry’s bestselling novel, Sotheby’s and IWC will join forces to support the Antoine de Saint-Exupéry Youth Foundation. A unique version of the Big Pilot’s Watch Perpetual Calendar Edition “Le Petit Prince” will be presented in Sotheby’s Geneva auction of Important Watches on 12 November 2013. All the proceeds from the sale will benefit the Foundation and contribute to the construction of a school with a library in Cambodia.
Continuing IWC’s longstanding tradition of producing pilot’s watches, this outstanding piece in platinum with a midnight blue dial will be sold together with a limited re-edition of the first printed copy of The Little Prince in English and a facsimile of the original manuscript in French. Published in New York in 1943, during Saint-Exupéry’s forced exile, The Little Prince has proved the most popular and enduring work by the French writer and aviation pioneer. Published in 270 different languages, it is today one of the most translated books in the French language and has sold over 150 million copies around the world.
Commenting on the forthcoming sale, Geoffroy Ader, Head of Watches, Sotheby’s Europe said: “Saint-Exupéry created books of seemingly great simplicity that disguised a lengthy process of composition. This quest for perfection is very similar to the work of the greatest watchmakers and is reflected in this unique IWC piece. We are thrilled to have been entrusted with this sale and thereby contribute to the projects of the Antoine de Saint-Exupéry Youth Foundation”.
Georges Kern, IWC Schaffhausen’s CEO added: “Saint-Exupéry’s life and work are inseparably connected with the history and the romance of aviation. This is also the case with IWC Schaffhausen, as we have been manufacturing professional timepieces for pilots since the mid-1930s. Since then, we have launched several special editions of Pilot’s Watches in honour of the illustrious aviation pioneer, legendary writer and adventurer Antoine de Saint-Exupéry. As a globally successful company with a keen sense of social responsibility, we work closely with the Antoine de Saint-Exupéry Youth Foundation in the quest to help fight illiteracy. We are proud to be donating the proceeds from the auction of our unique Big Pilot’s Watch Perpetual Calendar Edition 'Le Petit Prince’ and thus making a significant contribution to the construction of a school and a library in Cambodia.”
Olivier d’Agay, Director of the Saint-Exupéry-d’Agay Estate said: “We depend largely on the goodwill and invaluable contributions of companies like IWC Schaffhausen who share our concerns and values. In the words of the man who continues to be a source of inspiration to us all: they are helping us to enable the future.”
IWC Schaffhausen celebrates the 70th birthday of the highly popular novella “The Little Prince” with the launch of two limited special editions: the Big Pilot’s Watch Perpetual Calendar Edition “Le Petit Prince” and the Pilot’s Watch Mark XVII Edition “Le Petit Prince”.
*IWC Schaffhausen is not the owner of the Super-LumiNova® trademark.
IWC Schaffhausen sends the new Pilot’s Watch Double Chronograph Edition “Le Petit Prince”, complete with an innovative jumping star display for the day of the week, off on a journey. Read Article
Continuing the company’s long tradition of engineering innovation, Swiss luxury watch manufacturer IWC Schaffhausen is announcing the launch of a new device: IWC Connect. Read Article
Swiss watch manufacturer IWC Schaffhausen and brand ambassador Adriana Lima today inaugurated the new recreation areas and a modern library at the children’s hospital in Curitiba, Brazil. Read Article
IWC Schaffhausen was back at the Beijing International Film Festival (BJIFF) and demonstrated its passion for the world of film by resuming its role as official sponsor and partner of the fifth BJIFF for the third time in a row. Read Article