Date — 3 October, 2013
70 years after the first publication of “The Little Prince” – Antoine de Saint-Exupéry’s bestselling novel, Sotheby’s and IWC will join forces to support the Antoine de Saint-Exupéry Youth Foundation. A unique version of the Big Pilot’s Watch Perpetual Calendar Edition “Le Petit Prince” will be presented in Sotheby’s Geneva auction of Important Watches on 12 November 2013. All the proceeds from the sale will benefit the Foundation and contribute to the construction of a school with a library in Cambodia.
Continuing IWC’s longstanding tradition of producing pilot’s watches, this outstanding piece in platinum with a midnight blue dial will be sold together with a limited re-edition of the first printed copy of The Little Prince in English and a facsimile of the original manuscript in French. Published in New York in 1943, during Saint-Exupéry’s forced exile, The Little Prince has proved the most popular and enduring work by the French writer and aviation pioneer. Published in 270 different languages, it is today one of the most translated books in the French language and has sold over 150 million copies around the world.
Commenting on the forthcoming sale, Geoffroy Ader, Head of Watches, Sotheby’s Europe said: “Saint-Exupéry created books of seemingly great simplicity that disguised a lengthy process of composition. This quest for perfection is very similar to the work of the greatest watchmakers and is reflected in this unique IWC piece. We are thrilled to have been entrusted with this sale and thereby contribute to the projects of the Antoine de Saint-Exupéry Youth Foundation”.
Georges Kern, IWC Schaffhausen’s CEO added: “Saint-Exupéry’s life and work are inseparably connected with the history and the romance of aviation. This is also the case with IWC Schaffhausen, as we have been manufacturing professional timepieces for pilots since the mid-1930s. Since then, we have launched several special editions of Pilot’s Watches in honour of the illustrious aviation pioneer, legendary writer and adventurer Antoine de Saint-Exupéry. As a globally successful company with a keen sense of social responsibility, we work closely with the Antoine de Saint-Exupéry Youth Foundation in the quest to help fight illiteracy. We are proud to be donating the proceeds from the auction of our unique Big Pilot’s Watch Perpetual Calendar Edition 'Le Petit Prince’ and thus making a significant contribution to the construction of a school and a library in Cambodia.”
Olivier d’Agay, Director of the Saint-Exupéry-d’Agay Estate said: “We depend largely on the goodwill and invaluable contributions of companies like IWC Schaffhausen who share our concerns and values. In the words of the man who continues to be a source of inspiration to us all: they are helping us to enable the future.”
IWC Schaffhausen celebrates the 70th birthday of the highly popular novella “The Little Prince” with the launch of two limited special editions: the Big Pilot’s Watch Perpetual Calendar Edition “Le Petit Prince” and the Pilot’s Watch Mark XVII Edition “Le Petit Prince”.
*IWC Schaffhausen is not the owner of the Super-LumiNova® trademark.
To honor the Tribeca Film Festival® and support its nonprofit affiliate, Tribeca Film Institute (TFI), IWC will auction a unique timepiece – the Portofino Monopusher Edition “TRIBECA FILM FESTIVAL 2015” Unique Piece – and therewith introduces a new complication to the company’s watch collection portfolio. Read Article
Against the exclusive backdrop of the renowned Goodwood Members’ Meeting, IWC Schaffhausen unveiled its new Ingenieur Automatic Edition “AMG GT”. Read Article
Swiss film promotion receives fresh boost: film director Marc Forster, Georges Kern, CEO of IWC Schaffhausen, Zurich Film Festival co-directors Nadja Schildknecht and Karl Spoerri, and Ringier CEO Marc Walder have joined forces to found the joint “Verein zur Filmförderung in der Schweiz” (Association for Film Promotion in Switzerland), with the aim of increasing the significance of national film projects. Read Article
IWC Schaffhausen and around 800 prominent guests gathered to celebrate the 75th anniversary of the legendary Portugieser watch family at the Salon International de la Haute Horlogerie (SIHH) in Geneva. Read Article