Date — 8 October, 2012
In this Edition of WATCH International Magazine on iPad, IWC takes you on a journey around the world.
Throughout the issue, you will find success stories of personalities from all around the world. To start, the issue features a tribute to the greatest and most popular athlete of all time: the IWC Big Pilot’s Watch Edition Muhammad Ali – paying homage to the boxing legend, who celebrated his seventieth birthday this year. This outstanding section includes remarkable images taken throughout Ali’s world-wide career by his best friend and renowned photographer, Howard Bingham.
The issue also highlights the IWC Flagship Boutique on New York’s Madison Avenue, which takes IWC back to our American roots. Scarcely two miles from the place where Florentine Ariosto Jones – founder of the International Watch Company – once managed early enterprise, the Flagship perpetuates our founder’s story. With its unique interior architecture, IWC’s largest sales outlet worldwide places the emphasis on giving customers an unforgettable experience by allowing them to explore the themes of our watch collections, and to experience our brand’s philosophy with all their senses.
We hope you enjoy the issue.
Three years ago, in the prestigious setting of Berlinskiy Dom, Swiss luxury watch manufacturer IWC Schaffhausen opened the doors of its first boutique in Moscow. The boutique has now reopened after considerable renovation and welcomes visitors to explore the world of haute horlogerie through IWC’s iconic timepieces. At the official opening ceremony yesterday evening, IWC Friends of the Brand Alexei Nemov and Sergey Mazaev shared the honour of cutting the ribbon together with IWC Brand Manager in Russia & CIS, Luc Rochereau. Read Article
A unique piece by the Swiss luxury watch manufacturer IWC Schaffhausen was among the timepieces under the hammer at the Sotheby’s Geneva auction of Important Watches. The unique Big Pilot’s Watch Perpetual Calendar Edition “Le Petit Prince” in platinum (Ref. IW502801) was sold for CHF 173,000. Together with the Antoine de Saint-Exupéry Youth Foundation, IWC is using the proceeds to support the construction of a school with a library in Cambodia, thereby contributing to the fight against illiteracy. Read Article
The exhilarating joy of sport is captured in the imaginative design produced by a 12-year-old Sri Lankan boy which has been engraved on the back of a limited edition IWC Schaffhausen watch. A defined percentage of the earnings of the limited Edition are invested in the support of Laureus Projects. Read Article
The Swiss luxury watch manufacturer IWC Schaffhausen and the Dubai International Film Festival (DIFF) today announced that IWC Friend of the Brand and Academy Award winner Cate Blanchett will head the IWC Filmmakers Award jury again this year. IWC and the DIFF also announced the shortlisted projects in the line-up for the USD 100,000 prize for the second IWC Filmmaker Award taking place on 7 December 2013 during the 10th edition of DIFF. Read Article