Date — 8 October, 2012
In this Edition of WATCH International Magazine on iPad, IWC takes you on a journey around the world.
Throughout the issue, you will find success stories of personalities from all around the world. To start, the issue features a tribute to the greatest and most popular athlete of all time: the IWC Big Pilot’s Watch Edition Muhammad Ali – paying homage to the boxing legend, who celebrated his seventieth birthday this year. This outstanding section includes remarkable images taken throughout Ali’s world-wide career by his best friend and renowned photographer, Howard Bingham.
The issue also highlights the IWC Flagship Boutique on New York’s Madison Avenue, which takes IWC back to our American roots. Scarcely two miles from the place where Florentine Ariosto Jones – founder of the International Watch Company – once managed early enterprise, the Flagship perpetuates our founder’s story. With its unique interior architecture, IWC’s largest sales outlet worldwide places the emphasis on giving customers an unforgettable experience by allowing them to explore the themes of our watch collections, and to experience our brand’s philosophy with all their senses.
We hope you enjoy the issue.
View the new Ingenieur watch collection at Harrods in the Fine Watch Room. Read Article
IWC Schaffhausen is renowned not only for its luxury watches, but also for its long-standing passion for the world of film-making. As new sponsor of the third International Film Festival in Beijing (BJIFF), the Swiss watch manufacturer hosted an exclusive “For the Love of Cinema” gala event for some 200 VIP guests and celebrities from around the world. Read Article
At an exclusive event attended by prominent guests including actors Robert De Niro, Eric Dane, and Jean Reno as well as model Karolina Kurkova, Swiss watch manufacturer IWC Schaffhausen celebrated its partnership with the Tribeca Film Festival®. The private dinner, themed “For the Love of Cinema”, underscored IWC’s passion for filmmaking and its furtherance of film projects. Apart from the presentation of the IWC Filmmaker Award, a private concert by Aloe Blacc was among the evening’s highlights. Read Article
Following last year’s boutique openings around the globe, IWC Schaffhausen has now set its sights on Rome, the Eternal City. To underline the importance of the region to its business, the Swiss watch manufacturer chose the very heart of Italy’s capital, Piazza di Spagna, as home to its first Italian boutique and showcase for its iconic timepieces. Read Article