Date — 8 October, 2012
In this Edition of WATCH International Magazine on iPad, IWC takes you on a journey around the world.
Throughout the issue, you will find success stories of personalities from all around the world. To start, the issue features a tribute to the greatest and most popular athlete of all time: the IWC Big Pilot’s Watch Edition Muhammad Ali – paying homage to the boxing legend, who celebrated his seventieth birthday this year. This outstanding section includes remarkable images taken throughout Ali’s world-wide career by his best friend and renowned photographer, Howard Bingham.
The issue also highlights the IWC Flagship Boutique on New York’s Madison Avenue, which takes IWC back to our American roots. Scarcely two miles from the place where Florentine Ariosto Jones – founder of the International Watch Company – once managed early enterprise, the Flagship perpetuates our founder’s story. With its unique interior architecture, IWC’s largest sales outlet worldwide places the emphasis on giving customers an unforgettable experience by allowing them to explore the themes of our watch collections, and to experience our brand’s philosophy with all their senses.
We hope you enjoy the issue.
Georges Kern, CEO of IWC Schaffhausen, and Brand Director Karoline Huber hosted the brand’s first ever Ladies Only Fashion Dinner to celebrate the launch of the Portofino Midsize collection. Read Article
IWC Schaffhausen will be at the heart of the world’s toughest offshore race as Official Timekeeper for the second time, and celebrates the event with a special edition: the Portuguese Yacht Club Chronograph “Ocean Racer”, limited to 1,000 watches. Read Article
To celebrate the launch of their three-year partnership with the BFI (British Film Institute) and BFI London Film Festival in partnership with American Express®, IWC Schaffhausen hosted a star-studded red carpet event in honour of the BFI in London. Read Article
On the opening day of the WATCHES&WONDERS exhibition in Hong Kong, Swiss watch manufacturer IWC Schaffhausen hosted an exclusive gala dinner to mark the launch of the new Portofino Midsize watch collection. Read Article