Date — 14 November, 2012
For little Kumara, aged eight, it was the best day of her young life as she became the centre of attention when Laureus World Sports Academy member and Olympic legend Steve Redgrave visited the Foundation of Goodness community sports project in Sri Lanka.
Kumara – full name Kumara Wadu Parami Apsara – is the winner of a worldwide drawing competition. Her design is engraved into the case back of the Portofino Chronograph Edition Laureus Sport for Good Foundation, a special edition watch from IWC Schaffhausen. Five time Olympic-gold-medal-winning rower Steve Redgrave travelled to Seenigama, Sri Lanka, to congratulate the youngster and hand over her prize.
It is the sixth time that IWC Schaffhausen has selected a model from its collection as a means of supporting the Laureus Sport for Good Foundation. On each occasion youngsters from Laureus-supported projects around the world have taken part in the drawing competition. This year the jury selected the illustration by Kumara, who interpreted the theme of the competition – “Time to inspire” – with a picture showing four young girls happily playing sport and enjoying themselves. The engraving is a reminder that a portion of the proceeds from sales will help disadvantaged children around the world.
Steve Redgrave said: “I have taken part in some important and exciting Laureus events since I became a member of the Laureus Academy, but I think being able to travel to Sri Lanka to meet young Kumara and give her this prize was one of the best moments I have had. You could see the delight in her eyes and her pride in what she had achieved. It’s wonderful to think that the drawing she has made will travel around the world on the back of this watch from IWC and raise money to help other youngsters like her. It is a perfect example of how Laureus can give opportunities to young people that they would not normally get. I wish her all the best in the future as I do all the kids that I met in Sri Lanka.”
Since 2005, as part of its social responsibility, IWC Schaffhausen has been one of the main sponsors of the Laureus Sport for Good Foundation, an organization that brings together top-flight sport and social commitment at a high level.
Kumara is a participant in the Seenigama Sport for Life project. She was born exactly a month before the tsunami in December 2004 devastated the area around Galle in Sri Lanka and led the Laureus Sport for Good Foundation to support the Seenigama project, which helped to rebuild community spirit in the aftermath of the disaster. Kumara received a laptop as her prize and there was also a donation to the project from IWC Schaffhausen.
The Portofino Chronograph Edition Laureus Sport for Good Foundation in stainless steel is available in a limited edition of 2,500 watches. Designed in characteristic Laureus blue, it is a symbol of hope for a better future.
Department Manager Public Relations
Mobile +41 (0)79 957 72 52
IWC Schaffhausen and the Zurich Film Festival (ZFF) have joined forces in what promises to be an inspiring collaboration: from 2014, the Swiss luxury watch manufacturer will co-partner the ZFF and have another opportunity to express its passion for film. Read Article
Swiss luxury watch manufacturer IWC Schaffhausen is pleased to announce the reopening of its Las Vegas boutique in North America. Located in the luxury shopping mall, The Grand Canal Shoppes, IWC’s boutique at the Palazzo Hotel is in the center of a shopping experience like no other. Read Article
To mark the launch of the new Aquatimer collection, IWC Schaffhausen and around 800 guests from all over the world gathered at the Salon International de la Haute Horlogerie (SIHH) for a very special kind of evening. Read Article
Limited to just 50 watches, the Aquatimer Perpetual Calendar Digital Date-Month combines state-of-the-art technology with quality looks. Hidden away inside the case made of unusual materials such as rubber-coated titanium and 18-carat red gold is a perpetual calendar with a large digital display showing the date and month. Read Article