Date — 2 December, 2011
Mumbai, November 2011 – Little Sohel Abrar Khan, aged nine, enjoyed the best day of his young life as he became the center of attention when Laureus Academy Member and cricketing legend Steve Waugh visited the Magic Bus project in Mumbai.
Sohel was the winner of a worldwide drawing competition for the design to be featured on the Ingenieur Automatic Edition Laureus Sport for Good Foundation. Legendary Australian cricket captain Waugh was in Mumbai to congratulate the youngster and present him with his prize. It is the fifth time a special edition watch – sales of which will benefit the Laureus Sport for Good Foundation – has been created and on each occasion youngsters from Laureus- supported projects around the world have taken part in the competition. The winning design is engraved on the back of the watch. This year, the jury chose the illustration by Sohel, who interpreted the theme of the competition – “Time for Unity” – with a picture showing seven young people who have gathered for a game of football. The engraving is a reminder that a portion of the proceeds from sales is destined to help disadvantaged children in some of the world’s problem regions.
Steve Waugh, who captained Australia in 57 Test matches, visited the Magic Bus project in Mumbai Port Trust, South Mumbai, where he played street cricket with the excited youngsters who attend the project. Steve said: “I have a real affinity and strong bond with India particularly as I have been coming here for over 25 years, but I think being able to meet young Sohel and give him his prize was one of the best moments I have experienced. You could see the delight in his eyes and the pride in what he had achieved. It is a perfect example of how Laureus can give opportunities to young people that they would not normally get. I wish him all the best in the future as I do all the kids at Magic Bus. It really is a fantastic concept and does a terrific job in difficult circumstances.”
Magic Bus provides opportunities for less privileged children through recreation and sports, creating “classrooms without walls” for these children, using football, outdoor activities and games to promote holistic development, life skills education, gender equality, health and hygiene, while reducing community tensions, anti-social behaviour and the appeal of crime. The Ingenieur Automatic Edition Laureus Sport for Good Foundation from the IWC Vintage Collection represents a beacon of hope for a better future. Crafted in stainless steel, it is limited to 1,000 watches. Since 2005, IWC Schaffhausen has been a Global Partner of the Laureus Sport for Good Foundation.
Department Manager Public Relations
Mobile +41 (0)79 957 72 52
In the run-up to the Christmas holidays, IWC organized a reading from the celebrated book at its Rome boutique on Piazza di Spagna honoured by the attendance of Pierfrancesco Favino, Italian actor and IWC Friend of the Brand. Read Article
The Swiss luxury watch manufacturer IWC Schaffhausen has been appointed a partner of the BFI (British Film Institute) and the BFI London Film Festival in partnership with American Express® for 2014, 2015 and 2016. IWC will also be the headline sponsor of the BFI’s fundraising gala LUMINOUS in 2015. Read Article
At a media event organized today by Swiss watch manufacturer IWC Schaffhausen, brand ambassador Nico Rosberg replaced his customary race suit with a white coat and – as a participant in an exclusive watchmaking course – demonstrated his feel for technology and precision craftsmanship. Read Article
Academy Award winner and IWC Friend of the Brand Cate Blanchett presented the second IWC Filmmaker Award to Waleed Al Shehhi, for his film “Dolphins”. Swiss luxury watch manufacturer IWC Schaffhausen and the Dubai International Film Festival (DIFF) collaborated for the second consecutive year to give talented film-makers from the region the opportunity to win the award. Read Article