Date — 4 January, 2013
The Swiss watch manufacturer IWC Schaffhausen opened a new boutique in the International Finance Centre mall, a highly prestigious business location and home to international luxury brands as well as hospitality and financial institutions.
The new ifc boutique offers yet another chance to enter the fascinating worlds of IWC’s watch families and to discover the masterpieces of haute horlogerie at its finest.
“The unique design concept of this new boutique in Asia mirrors the distinct architecture of IWC boutiques worldwide and marks another milestone of IWC’s watchmaking heritage,” comments Georges Kern, CEO of IWC Schaffhausen. Located in the central business district of Hong Kong, the ifc mall, epitomizing the pulse of the city, has long been considered as one of the world’s premier shopping destinations. The ifc towers visualize strength and integrity in the classic skyscraper tradition, and accommodate thousands of visitors daily for both work and leisure. This landmark and its surroundings offer an ideal new home for IWC Schaffhausen’s exquisite timepieces.
The design concept of the new, approximately 35-square-metre boutique offers a specially dedicated space for each watch family – Pilot’s Watches, Portuguese, Ingenieur, Aquatimer, Da Vinci, and Portofino. The striking facade invites guests to explore the worlds of aviation and navigation, and the journey goes on upon entering the boutique: the customers can explore the stories behind the timepieces, showcased with hand-picked accessories, books and pictures. The emotional, warm ambience is underlined by the use of dark woods, soft rugs and exquisite chrome materials, blending the shades of white, grey and black.
With the promise of an exceptionally high quality of service and a wide range of editions exclusively available in IWC boutiques, IWC’s new boutique offers an extraordinary shopping experience which will exceed customer expectations. “We are pleased to announce the new IWC boutique opening and look forward to welcoming guests to experience the fascinating product families embedded in IWC’s established philosophy and history,” says Benoit de Clerck, Managing Director of IWC North East Asia.
—IWC Boutique, Shop 1003A, Podium Level 1, ifc mall, 1 Harbour View Street, Central, Hong Kong
IWC Asia Pacific
Assistant Director PR & Communications
Tel. +852 2532 7658
Branch of Richemont International SA
Department Manager Public Relations
Mobile +41 (0)79 957 72 52
A unique piece by the Swiss luxury watch manufacturer IWC Schaffhausen was among the timepieces under the hammer at the Sotheby’s Geneva auction of Important Watches. The unique Big Pilot’s Watch Perpetual Calendar Edition “Le Petit Prince” in platinum (Ref. IW502801) was sold for CHF 173,000. Together with the Antoine de Saint-Exupéry Youth Foundation, IWC is using the proceeds to support the construction of a school with a library in Cambodia, thereby contributing to the fight against illiteracy. Read Article
The exhilarating joy of sport is captured in the imaginative design produced by a 12-year-old Sri Lankan boy which has been engraved on the back of a limited edition IWC Schaffhausen watch. A defined percentage of the earnings of the limited Edition are invested in the support of Laureus Projects. Read Article
The Swiss luxury watch manufacturer IWC Schaffhausen and the Dubai International Film Festival (DIFF) today announced that IWC Friend of the Brand and Academy Award winner Cate Blanchett will head the IWC Filmmakers Award jury again this year. IWC and the DIFF also announced the shortlisted projects in the line-up for the USD 100,000 prize for the second IWC Filmmaker Award taking place on 7 December 2013 during the 10th edition of DIFF. Read Article
IWC Schaffhausen announces an exclusive three week High Horology exhibition in association with Watches of Switzerland, from 4th – 22nd November. The exhibition will rotate around three, central London Watches of Switzerland stores and will offer clients an exclusive opportunity to view a selection of limited pieces from IWC Schaffhausen. Read Article