Date — 25 October, 2013
—The Galleria Boutique, on Al Maryah Island
Abu Dhabi, 24 October 2013 – The Swiss luxury watch manufacturer IWC Schaffhausen is pleased to announce that IWC Friend of the Brand Nico Rosberg from the MERCEDES AMG PETRONAS Formula One™ Team and Georges Kern, CEO of IWC Schaffhausen, will kick off the 2013 Abu Dhabi racing week by test driving a MERCEDES AMG PETRONAS Simulator at The Galleria on 31 October. The Simulator will be presented at the Great Room of The Galleria, home to the newest boutique of IWC Schaffhausen, on Al Maryah Island between 31 October and 7 November 2013.
IWC Schaffhausen will be bringing the MERCEDES AMG PETRONAS Simulator to the Great Room of The Galleria in Abu Dhabi between 31 October and 7 November 2013. Coinciding with the 2013 FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX race, the exhilarating Simulator will give visitors the exclusive opportunity to experience as closely as possible the real-life feeling of driving on a FORMULA ONE track. The driver recording the fastest lap on each day will have the chance to win a prize.
This is truly an alliance of greats as both entities reinforce each other’s values of precision, performance and technology.
IWC Schaffhausen became the Official Engineering Partner of the MERCEDES AMG PETRONAS Formula One™ Team in 2013. This is truly an alliance of greats as both entities reinforce each other’s values of precision, performance and technology. Inspired by the intriguing and diverse world of its partner, MERCEDES AMG PETRONAS, IWC’s timepieces are crafted with materials characteristically used in the sport, such as titanium, carbon fibre and ceramic. Lending a deeper touch to the partnership, IWC Schaffhausen welcomed team drivers Lewis Hamilton and Nico Rosberg as Friends of the Brand earlier this year.
For more details and to book a place on the Simulator, visit IWC at www.iwc.com/simulator.
IWC Schaffhausen and the Zurich Film Festival (ZFF) have joined forces in what promises to be an inspiring collaboration: from 2014, the Swiss luxury watch manufacturer will co-partner the ZFF and have another opportunity to express its passion for film. Read Article
Swiss luxury watch manufacturer IWC Schaffhausen is pleased to announce the reopening of its Las Vegas boutique in North America. Located in the luxury shopping mall, The Grand Canal Shoppes, IWC’s boutique at the Palazzo Hotel is in the center of a shopping experience like no other. Read Article
To mark the launch of the new Aquatimer collection, IWC Schaffhausen and around 800 guests from all over the world gathered at the Salon International de la Haute Horlogerie (SIHH) for a very special kind of evening. Read Article
Limited to just 50 watches, the Aquatimer Perpetual Calendar Digital Date-Month combines state-of-the-art technology with quality looks. Hidden away inside the case made of unusual materials such as rubber-coated titanium and 18-carat red gold is a perpetual calendar with a large digital display showing the date and month. Read Article