NICO ROSBERG, IWC FRIEND OF THE BRAND, TO LAUNCH MERCEDES AMG PETRONAS SIMULATOR AT THE GALLERIA IN ABU DHABI

Date — 25 October, 2013

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The Galleria Boutique on Al Maryah Island in Abu Dhabi Map

—The Galleria Boutique, on Al Maryah Island

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Abu Dhabi, 24 October 2013 – The Swiss luxury watch manufacturer IWC Schaffhausen is pleased to announce that IWC Friend of the Brand Nico Rosberg from the MERCEDES AMG PETRONAS Formula One™ Team and Georges Kern, CEO of IWC Schaffhausen, will kick off the 2013 Abu Dhabi racing week by test driving a MERCEDES AMG PETRONAS Simulator at The Galleria on 31 October. The Simulator will be presented at the Great Room of The Galleria, home to the newest boutique of IWC Schaffhausen, on Al Maryah Island between 31 October and 7 November 2013.

IWC Schaffhausen will be bringing the MERCEDES AMG PETRONAS Simulator to the Great Room of The Galleria in Abu Dhabi between 31 October and 7 November 2013. Coinciding with the 2013 FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX race, the exhilarating Simulator will give visitors the exclusive opportunity to experience as closely as possible the real-life feeling of driving on a FORMULA ONE track. The driver recording the fastest lap on each day will have the chance to win a prize.

This is truly an alliance of greats as both entities reinforce each other’s values of precision, performance and technology.

A PARTNERSHIP OF GREATS

IWC Schaffhausen became the Official Engineering Partner of the MERCEDES AMG PETRONAS Formula One™ Team in 2013. This is truly an alliance of greats as both entities reinforce each other’s values of precision, performance and technology. Inspired by the intriguing and diverse world of its partner, MERCEDES AMG PETRONAS, IWC’s timepieces are crafted with materials characteristically used in the sport, such as titanium, carbon fibre and ceramic. Lending a deeper touch to the partnership, IWC Schaffhausen welcomed team drivers Lewis Hamilton and Nico Rosberg as Friends of the Brand earlier this year.

For more details and to book a place on the Simulator, visit IWC at www.iwc.com/simulator.

Further Information

IWC Middle East & India
Caroline Poubelle
Marketing & Communication Manager
Tel. +971 4 307 4615
E-mail caroline.poubelle@iwc.com

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