STARS COME OUT TO CELEBRATE IWC SCHAFFHAUSEN AND PETER LINDBERGH’S “A NIGHT IN PORTOFINO”

Date2011-04-28T14:55:05

Share:

Los Angeles, CA April 28th, 2011 – Stars gathered in Culver City last night to celebrate IWC Schaffhausen and Peter Lindbergh’s “A Night in Portofino,” a brilliant photographic collaboration between the legendary photographer, the renowned Swiss watchmaker and IWC’s overwhelmingly talented friends of the brand. Exclusively in the US for one night, the photos capture the spirit of “La Dolce Vita” and the true elegance of Portofino in the 1960’s.

“Peter Lindbergh’s Portofino”

In May 2010, Peter Lindbergh, one of the greatest photographers of them all, portrayed IWC’s Friends of the Brand against the nostalgic backdrop of a 50s/60s-style Hollywood film set. Whether it was Cate Blanchett eating an ice cream whilst clutching Kevin Spacey’s arm, Elle Macpherson and Eric Dane on a scooter radiating genuine Italian lifestyle or Luís Figo and Matthew Fox aboard a sleek powerboat, the cast had a wonderful time which is clearly reflected in all of the brilliant images. The resulting exhibition, “Peter Lindbergh’s Portofino”, consists of a series of impressive black-and-white photographs and celebrated its US premiere at Culver Studios last night. The exhibition is now scheduled to continue on its world tour and will visit other major cities in Middle East, Asia, and Europe

Portofino Comes to Culver City

For the exclusive US event, IWC created their own Portofino in Los Angeles. Capitalizing on the “behind the scenes” nature of the exhibition, there was no more of a perfect location than the historic Culver City Studios. When guests first arrived, they were treated to a gallery-like setting displaying almost 50 photos from the world class exhibition and also had the privilege to preview exclusive movie featuring the animation and excitement that took place during the shoot. As they moved further into the gallery, they party began to transition and everyone was transported to the Portofino harbor by nightfall. Aromas of delicacies from Italian markets filled the rooms as guests were entertained by authentic street acts and were photographed dressed up in 1960’s costumes – things even got competitive on the bocce court!

For more information about “Peter Lindbergh’s Portofino”, please visit here

Celebrity in attendance included:

Eric Dane, Patrick Dempsey, Rebecca Gayheart, Michael Muller, Sylvester Stallone, Rachel Zoe, Joe Manganiello, Mia Maestro, Maggie Grace, Justin Chambers, Alexander Skarsgard, Isabel Lucas, Shiva Rose, Goreski, Carla Gugino, Julian McMahon, Emmanuelle Chriqui, Dermot Mulroney, Rob Lowe, Daniel Henney, and Xun Zhou.

Explore More Articles
portugieser_chronograph_rattrapante_edition_rue_de_la_paix
IWC Schaffhausen
presents the Portugieser
Chronograph Rattrapante
Edition "Rue de la Paix"

The watchmaking manufacture presents the Portugieser Chronograph Rattrapante Edition "Rue de la Paix" (ref. IW371216), a limited edition of 250 pieces. Read Article

Aquatimer Chronograph Edition Sharks close Up
THE AQUATIMER GETS UP CLOSE
WITH THE PREDATORS OF THE SEAS

IWC Schaffhausen has produced a special edition of the iconic Aquatimer diver’s watch with production limited to 500 watches and a special hammerhead shark engraving on the case back. Read Article

IWC_Portugieser_Chronograph_Rattrapante_1995_Ref_3712
THE REBIRTH OF A CLASSIC

IWC Schaffhausen is launching three special limited-edition Portugieser Chronograph Rattrapante watches which are dedicated to the cities of Milan, Paris and Munich. Read Article

basketball-award-promo
BASKETBALL FOR UNITY

IWC Schaffhausen and the Laureus Sport for Good Foundation visited Cyprus to celebrate with Cypriot student Eleni Partakki, the winner of last year’s IWC children’s drawing competition. Read Article