Date — 28 April, 2011
Los Angeles, CA April 28th, 2011 – Stars gathered in Culver City last night to celebrate IWC Schaffhausen and Peter Lindbergh’s “A Night in Portofino,” a brilliant photographic collaboration between the legendary photographer, the renowned Swiss watchmaker and IWC’s overwhelmingly talented friends of the brand. Exclusively in the US for one night, the photos capture the spirit of “La Dolce Vita” and the true elegance of Portofino in the 1960’s.
In May 2010, Peter Lindbergh, one of the greatest photographers of them all, portrayed IWC’s Friends of the Brand against the nostalgic backdrop of a 50s/60s-style Hollywood film set. Whether it was Cate Blanchett eating an ice cream whilst clutching Kevin Spacey’s arm, Elle Macpherson and Eric Dane on a scooter radiating genuine Italian lifestyle or Luís Figo and Matthew Fox aboard a sleek powerboat, the cast had a wonderful time which is clearly reflected in all of the brilliant images. The resulting exhibition, “Peter Lindbergh’s Portofino”, consists of a series of impressive black-and-white photographs and celebrated its US premiere at Culver Studios last night. The exhibition is now scheduled to continue on its world tour and will visit other major cities in Middle East, Asia, and Europe
For the exclusive US event, IWC created their own Portofino in Los Angeles. Capitalizing on the “behind the scenes” nature of the exhibition, there was no more of a perfect location than the historic Culver City Studios. When guests first arrived, they were treated to a gallery-like setting displaying almost 50 photos from the world class exhibition and also had the privilege to preview exclusive movie featuring the animation and excitement that took place during the shoot. As they moved further into the gallery, they party began to transition and everyone was transported to the Portofino harbor by nightfall. Aromas of delicacies from Italian markets filled the rooms as guests were entertained by authentic street acts and were photographed dressed up in 1960’s costumes – things even got competitive on the bocce court!
For more information about “Peter Lindbergh’s Portofino”, please visit here
click here to open a slideshow of Photos from the event
Eric Dane, Patrick Dempsey, Rebecca Gayheart, Michael Muller, Sylvester Stallone, Rachel Zoe, Joe Manganiello, Mia Maestro, Maggie Grace, Justin Chambers, Alexander Skarsgard, Isabel Lucas, Shiva Rose, Goreski, Carla Gugino, Julian McMahon, Emmanuelle Chriqui, Dermot Mulroney, Rob Lowe, Daniel Henney, and Xun Zhou.
Swiss luxury watch manufacturer IWC Schaffhausen is to open a Boutique within the new Watches of Switzerland Flagship at 155 Regent Street, one of London's most exciting retail destinations. Read Article
In honour of the airline established to keep the vintage aircraft aloft, the IWC Pilot’s Watch Chronograph Edition “JU-Air”, strictly limited to 500 watches, is ready to take off. Read Article
Discover the world of IWC Schaffhausen on your iPad. Read Article
The Swiss luxury watch manufacturer IWC Schaffhausen, together with the Laureus Sport for Good Foundation, organized a charitable initiative in a Moscow boarding school for young sportsmen and women with intellectual disabilities. Read Article