Date — 28 April, 2011
Los Angeles, CA April 28th, 2011 – Stars gathered in Culver City last night to celebrate IWC Schaffhausen and Peter Lindbergh’s “A Night in Portofino,” a brilliant photographic collaboration between the legendary photographer, the renowned Swiss watchmaker and IWC’s overwhelmingly talented friends of the brand. Exclusively in the US for one night, the photos capture the spirit of “La Dolce Vita” and the true elegance of Portofino in the 1960’s.
In May 2010, Peter Lindbergh, one of the greatest photographers of them all, portrayed IWC’s Friends of the Brand against the nostalgic backdrop of a 50s/60s-style Hollywood film set. Whether it was Cate Blanchett eating an ice cream whilst clutching Kevin Spacey’s arm, Elle Macpherson and Eric Dane on a scooter radiating genuine Italian lifestyle or Luís Figo and Matthew Fox aboard a sleek powerboat, the cast had a wonderful time which is clearly reflected in all of the brilliant images. The resulting exhibition, “Peter Lindbergh’s Portofino”, consists of a series of impressive black-and-white photographs and celebrated its US premiere at Culver Studios last night. The exhibition is now scheduled to continue on its world tour and will visit other major cities in Middle East, Asia, and Europe
For the exclusive US event, IWC created their own Portofino in Los Angeles. Capitalizing on the “behind the scenes” nature of the exhibition, there was no more of a perfect location than the historic Culver City Studios. When guests first arrived, they were treated to a gallery-like setting displaying almost 50 photos from the world class exhibition and also had the privilege to preview exclusive movie featuring the animation and excitement that took place during the shoot. As they moved further into the gallery, they party began to transition and everyone was transported to the Portofino harbor by nightfall. Aromas of delicacies from Italian markets filled the rooms as guests were entertained by authentic street acts and were photographed dressed up in 1960’s costumes – things even got competitive on the bocce court!
For more information about “Peter Lindbergh’s Portofino”, please visit here
click here to open a slideshow of Photos from the event
Eric Dane, Patrick Dempsey, Rebecca Gayheart, Michael Muller, Sylvester Stallone, Rachel Zoe, Joe Manganiello, Mia Maestro, Maggie Grace, Justin Chambers, Alexander Skarsgard, Isabel Lucas, Shiva Rose, Goreski, Carla Gugino, Julian McMahon, Emmanuelle Chriqui, Dermot Mulroney, Rob Lowe, Daniel Henney, and Xun Zhou.
Swiss watch manufacturer IWC Schaffhausen and brand ambassador Adriana Lima today inaugurated the new recreation areas and a modern library at the children’s hospital in Curitiba, Brazil. Read Article
IWC Schaffhausen was back at the Beijing International Film Festival (BJIFF) and demonstrated its passion for the world of film by resuming its role as official sponsor and partner of the fifth BJIFF for the third time in a row. Read Article
At the Tribeca Film Festival® in New York, IWC Schaffhausen toasted the art of filmmaking and showcased their support for emerging artists at the third annual “For the Love of Cinema” gala dinner. Read Article
At the Laureus World Sports Awards in Shanghai, IWC Schaffhausen presented the limited special edition watch Ingenieur Automatic Edition “Laureus Sport for Good Foundation”, with the characteristic Laureus blue on the dial. Read Article