Date — 21 November, 2011
IWC aficionados gathered at White Box, a contemporary art gallery space located at MAP @ Publika, to celebrate IWC Schaffhausen and Peter Lindbergh’s “A night in Portofino”.
A brilliant photographic collaboration between the legendary photographer, the renowned Swiss watchmaker and IWC’s Friends of the Brand.
Guests were treated like stars for the night, escorted by models dressed in the style of the 50s down a long red carpet lined with flashes of more than a dozen cameras by paparazzi photographers. The entrance of White Box was transformed into a glitzy and glamorous set depicting the famous grand cinema complete with the red carpet, welcoming guests being wined and dined, musicians serenading with Italian tunes, and silhouette cutting and portrait artists sketching and sculpting their portrait as a momento to take away from this glamorous beautiful evening.
click here to open a slideshow of Photos from the event
Three years ago, in the prestigious setting of Berlinskiy Dom, Swiss luxury watch manufacturer IWC Schaffhausen opened the doors of its first boutique in Moscow. The boutique has now reopened after considerable renovation and welcomes visitors to explore the world of haute horlogerie through IWC’s iconic timepieces. At the official opening ceremony yesterday evening, IWC Friends of the Brand Alexei Nemov and Sergey Mazaev shared the honour of cutting the ribbon together with IWC Brand Manager in Russia & CIS, Luc Rochereau. Read Article
A unique piece by the Swiss luxury watch manufacturer IWC Schaffhausen was among the timepieces under the hammer at the Sotheby’s Geneva auction of Important Watches. The unique Big Pilot’s Watch Perpetual Calendar Edition “Le Petit Prince” in platinum (Ref. IW502801) was sold for CHF 173,000. Together with the Antoine de Saint-Exupéry Youth Foundation, IWC is using the proceeds to support the construction of a school with a library in Cambodia, thereby contributing to the fight against illiteracy. Read Article
The exhilarating joy of sport is captured in the imaginative design produced by a 12-year-old Sri Lankan boy which has been engraved on the back of a limited edition IWC Schaffhausen watch. A defined percentage of the earnings of the limited Edition are invested in the support of Laureus Projects. Read Article
The Swiss luxury watch manufacturer IWC Schaffhausen and the Dubai International Film Festival (DIFF) today announced that IWC Friend of the Brand and Academy Award winner Cate Blanchett will head the IWC Filmmakers Award jury again this year. IWC and the DIFF also announced the shortlisted projects in the line-up for the USD 100,000 prize for the second IWC Filmmaker Award taking place on 7 December 2013 during the 10th edition of DIFF. Read Article