"red dot" Award for IWC WATCH iPad App

IWC WATCH International app for the iPad receives the red dot seal of quality

Date — 29 July, 2011

Share:
—The WATCH International app for the iPad can be downloaded free of charge from the iTunes App Store

The jury was unanimous. In the red dot award: communication design, one of the world’s biggest and most prestigious competitions of its kind, the Swiss watchmaking company’s app for the iPad, IWC WATCH International 1/2011, earned a much-coveted red dot. In a process lasting several days, the 15 jurors – without exception internationally respected design experts – assessed every single one of the 6,468 entries. Of these, just 608 received a red dot award. All the prizewinning exhibits will be on show at a special exhibition entitled “Design on stage – winners red dot award: communication design 2011” at the Alte Münze in Berlin from 7 to 16 October 2011.

“We are proud to have won one of the most coveted design awards. The iPad app is an ideal platform for the artistic qualities and unique appeal of WATCH International and makes it available to a much wider readership,” says Karoline Huber, IWC’s Director of Marketing & Communications. The attractively presented digital version of the magazine also offers additional visual material and audio files, and gives users a unique insight into the world of IWC. The WATCH International app for the iPad can be downloaded free of charge from the iTunes App Store.

The red dot design award is the largest competition of its kind in the world. Since 1954, the Design Centre of North Rhine-Westphalia, known then simply as Industrieform e.V., has presented awards for outstanding design. Over the years, the much-coveted red dot award has established itself as an internationally recognized seal of quality and is now presented for various categories. The awards will be bestowed upon all prizewinners at a gala-style ceremony to be held on 7 October 2011 at the Berlin Concert Hall. The winning entries will then be exhibited at the red dot design museum, which also houses the world’s largest collection of contemporary designs.

IWC Schaffhausen’s lavishly produced customer magazine, WATCH International, has functioned as the company’s worldwide ambassador since 1991. It is published four times annually in English, German and, most recently, in Chinese. Packed with articles, reports and background stories about IWC, it gives well-known personalities a chance to air their views and addresses the topic of “time” in its many different facets. In view of the enormous interest and worldwide demand, the magazine underwent a successful relaunch in 2010. This was justified with WATCH International achieving an outstanding result in this year’s Best of Corporate Publishing (BCP) competition. The jury of Europe’s biggest CP competition were equally impressed by the magazine and put it on the shortlist in its category. With over 600 publications submitted for evaluation to this year’s competition, this is some indication of the exclusive nature of WATCH International: a magazine designed to be collected.

Details of the red dot award can also be found at www.red-dot.de/presse

Further information:
IWC Schaffhausen
Uwe Liebminger
Department Manager Public Relations
E-mail uwe.liebminger@iwc.com

Explore More Articles
IWC Portofino Midsize - Adriana Lima
IWC Schaffhausen and Adriana Lima Celebrate Launch of Portofino Midsize Collection with Ladies Only Fashion Dinner

Georges Kern, CEO of IWC Schaffhausen, and Brand Director Karoline Huber hosted the brand’s first ever Ladies Only Fashion Dinner to celebrate the launch of the Portofino Midsize collection. Read Article

IW390216_lifestyle_972x426
IWC Schaffhausen Unveils New Special Edition To Mark The Start Of The Volvo Ocean Race

IWC Schaffhausen will be at the heart of the world’s toughest offshore race as Official Timekeeper for the second time, and celebrates the event with a special edition: the Portuguese Yacht Club Chronograph “Ocean Racer”, limited to 1,000 watches. Read Article

BFI_image2_972x426
IWC SCHAFFHAUSEN CELEBRATES NEW FILM FESTIVAL PARTNERSHIP WITH VIP GALA DINNER IN LONDON

To celebrate the launch of their three-year partnership with the BFI (British Film Institute) and BFI London Film Festival in partnership with American Express®, IWC Schaffhausen hosted a star-studded red carpet event in honour of the BFI in London. Read Article

IWC Watches&Wonders
A Glittering Evening as IWC Schaffhausen Celebrates Its New Portofino Midsize Watches

On the opening day of the WATCHES&WONDERS exhibition in Hong Kong, Swiss watch manufacturer IWC Schaffhausen hosted an exclusive gala dinner to mark the launch of the new Portofino Midsize watch collection. Read Article