IWC Schaffhausen

The jury was unanimous. In the red dot award: communication design, one of the world’s biggest and most prestigious competitions of its kind, the Swiss watchmaking company’s app for the iPad, IWC WATCH International 1/2011, earned a much-coveted red dot. In a process lasting several days, the 15 jurors – without exception internationally respected design experts – assessed every single one of the 6,468 entries. Of these, just 608 received a red dot award. All the prizewinning exhibits will be on show at a special exhibition entitled “Design on stage – winners red dot award: communication design 2011” at the Alte Münze in Berlin from 7 to 16 October 2011.

“We are proud to have won one of the most coveted design awards. The iPad app is an ideal platform for the artistic qualities and unique appeal of WATCH International and makes it available to a much wider readership,” says Karoline Huber, IWC’s Director of Marketing & Communications. The attractively presented digital version of the magazine also offers additional visual material and audio files, and gives users a unique insight into the world of IWC. The WATCH International app for the iPad can be downloaded free of charge from the iTunes App Store.

The red dot design award is the largest competition of its kind in the world. Since 1954, the Design Centre of North Rhine-Westphalia, known then simply as Industrieform e.V., has presented awards for outstanding design. Over the years, the much-coveted red dot award has established itself as an internationally recognized seal of quality and is now presented for various categories. The awards will be bestowed upon all prizewinners at a gala-style ceremony to be held on 7 October 2011 at the Berlin Concert Hall. The winning entries will then be exhibited at the red dot design museum, which also houses the world’s largest collection of contemporary designs.

IWC Schaffhausen’s lavishly produced customer magazine, WATCH International, has functioned as the company’s worldwide ambassador since 1991. It is published four times annually in English, German and, most recently, in Chinese. Packed with articles, reports and background stories about IWC, it gives well-known personalities a chance to air their views and addresses the topic of “time” in its many different facets. In view of the enormous interest and worldwide demand, the magazine underwent a successful relaunch in 2010. This was justified with WATCH International achieving an outstanding result in this year’s Best of Corporate Publishing (BCP) competition. The jury of Europe’s biggest CP competition were equally impressed by the magazine and put it on the shortlist in its category. With over 600 publications submitted for evaluation to this year’s competition, this is some indication of the exclusive nature of WATCH International: a magazine designed to be collected.

Details of the red dot award can also be found at www.red-dot.de/presse