The very first Laureus Football Challenge, presented by IWC Schaffhausen

Photos — Bryn Lennon/Getty Images for Laureus Date2011-02-08T09:00:00

Laureus Football Game Georges Presents Cheque
—Georges Kern Presents a Cheque for 500,000 Euros

ABU DHABI, February 8, 2011 – Give some of the greatest names in football free run of a perfect pitch, perfect weather, and a grandstand packed with appreciative supporters, and the end result is bound to be a glorious demonstration of all that is good in the game.

And that is exactly what happened when the Emirates Palace hosted the very first Laureus Football Challenge, presented by IWC Schaffhausen, played between an Emirates team managed by Manchester United legend Bobby Charlton and a Laureus Foundation team led by Bora Milutinovic, one of only two men to have coached five different teams in the World Cup.

IWC Laur Football Team 01
—Hidetoshi Nakata, Ronan Keating, Gianfranco Zola

It was seven-a-side, which meant the pace was fast and furious. And at first it was too fast for Charlton’s team who quickly went 4-0 down, but in a great comeback the Emirates managed to force a draw 11-11 at full-time. There was a trophy at stake so it was ruled that the first team to score a ‘golden goal’ would decide the outcome, and Fernando Couto of Portugal made up for earlier putting through his own net by netting the winner in extra time.

The trophy was presented to Emirates captain Edgar Davids by Fabio Cannavaro, who led Italy to victory in the 2006 FIFA World Cup. Edwin Moses, chairman of the Laureus Sport for Good Foundation, received a cheque for a total of E500,000 (EUROS) from Georges Kern, chief executive officer of IWC Schaffhausen, and a cheque for 2 million dirham was presented to Mohanna Al Muhairi, director of information and administration with the Emirates Foundation.

The funds raised came from the proceeds of the 2011 Laureus World Sports Awards, which are being staged with the generous support of the Global Partners – Mercedes-Benz, IWC Schaffhausen and Vodafone – and Host Partner Aabar, who have been instrumental in bringing the Laureus Awards Ceremony to Abu Dhabi.

The donations included funds that were raised from the magnificent efforts of the footballers who earned money as they scored goals and made assists.

While his team celebrated their famous victory, Charlton said: “I think this has been a fantastic day. It was just magic. These footballers have travelled from thousands of miles to be here to help us, and they were delighted to be asked to be part of it.

“Footballers are sometimes much maligned. They’re accused of being greedy and self-satisfied. But it’s not always the case. There are so many of them who are just so happy to be able to do whatever they can to help us.”


There were so many legendary players here who made me love the game when I was young

—Patrick Vieira

IWC Laur Football Team 02
—Steve McManaman, Ronald de Boer, Hidetoshi Nakata, Edgar Davids, Marcel Desailly
  • Cheques presented to the Laureus Sport For Good Foundation and to the Emirates Foundation
  • For video footage go to

Patrick Vieira of Manchester City, owned by the Abu Dhabi United Group, flew from England straight after helping his club beat West Bromwich Albion 3-0 in the English Premier League on Saturday. The French World Cup winner turned out for Bora’s Laureus team (Franz Beckenbauer had to make a late withdrawal from the coach’s bench) and said: “I’ve so enjoyed it. There were so many legendary football players here, many of them World Cup winners who helped me love the game when I was young.

“I enjoyed playing alongside my good friend Gianfranco Zola, and in the past I’ve played against Edgar Davids and it’s always nice to see him again. The whole day has been fantastic.”

The Laureus World Sports Awards was later staged in Abu Dhabi thanks to the generous support of Aabar Investments PJS, Host Partner for the event. His Excellency Khadem Al Qubaisi, Chairman of Aabar, said: “Aabar is delighted to bring the Laureus World Sports Awards to Abu Dhabi once again. It is a great event and we hope that many of the world’s leading sportsmen and women have enjoyed experiencing our Abu Dhabi hospitality. On behalf of Aabar, I would like to congratulate all the winners and wish every nominee continued sporting success in 2011.”

Explore More Articles
IWC Filmmaker Award
Five Swiss Film Projects Nominated For The Second “Filmmaker Award”

The Association for the Promotion of Film in Switzerland (Verein zur Filmförderung in der Schweiz) has nominated five Swiss film projects for the “Filmmaker Award”. Read Article

IWC AdrianaLima Laureus

Brazilian supermodel Adriana Lima took part in sparring sessions with children and adolescents in a local boxing gym during a visit to Rio de Janeiro this month. Read Article


IWC Schaffhausen has inaugurated its third Italian boutique at Via Montenapoleone 1, in the heart of Milan’s luxury shopping area. Read Article


IWC Schaffhausen and the Antoine de Saint-Exupéry Youth Foundation today inaugurated a new educational garden and media laboratory at the Hospitality & Catering Training Centre (HCTC) in Mae Sot in north-west Thailand. Read Article