Swiss Blockbuster - Destined for Stardom


Date — 2 April, 2013


Schaffhausen, April 2, 2013 – IWC Schaffhausen’s passion for the world of filmmaking continues undiminished. As the Official ‘Festival-Time’ Partner the Swiss watchmaker honors the Tribeca Film Festival® with a special edition. Limited to 100 pieces, the Portuguese Automatic Edition “TRIBECA FILM FESTIVAL 2013” will be produced, for sale exclusively in the US market. In addition, a unique one of one timepiece produced in platinum will go under the hammer at the iconic Antiquorum auction house with the entire proceeds supporting the Tribeca Film Institute®.

Portuguese Automatic Edition "Tribeca Film Festival 2013"
—Portuguese Automatic Edition "TRIBECA FILM FESTIVAL 2013", Ref. IW500126

When IWC was casting for a special watch edition to honor the 2013 Tribeca Film Festival, one candidate stood out above the rest. Its elegant look, combined with an impressive
repertoire of technical features, made it the ideal protagonist for the leading role in IWC’s tribute to Tribeca. With the Portuguese Automatic Edition “TRIBECA FILM FESTIVAL 2013”, Swiss watch manufacturer IWC Schaffhausen underscores its commitment as the Official ‘Festival-Time’ Partner of the Tribeca Film Festival in New York. “We’re proud that we now have a clear connection with the filmmaking industry in the country that was home to our founder, Florentine Ariosto Jones,” says IWC CEO Georges Kern, “It means we can make a contribution to storytelling at a local level.” The Festival has screened more than 1,400 films from over 80 countries since its inception in 2002. It was founded by Robert De Niro, Jane Rosenthal and Craig Hatkoff in 2001, following the attacks on the World Trade Center, to spur the economic and cultural revitalization of the lower Manhattan district. “We are delighted that IWC has dedicated this beautiful timepiece to the Tribeca Film Festival,” says President and COO Jon Patricof. “This is an exciting new relationship with a world class partner who is as passionate about the basic idea behind the Festival—which is supporting the city and industry we care about so deeply—as we are.”


As a way of supporting newly discovered talent, IWC Schaffhausen is producing 100 pieces of the Portuguese Automatic Edition “TRIBECA FILM FESTIVAL 2013” in stainless steel, together with a unique piece in platinum. The latter will be up for auction in New York on April 10, 2013, staged by Antiquorum, the world’s premier auction house for modern and vintage timepieces. The entire proceeds will go to support the Tribeca Film Institute (TFI). TFI is a nonprofit arts organization that supports filmmakers with grants, professional
development, and resources, while also helping students to discover film and filmmaking. “We are passionately committed to filmmaking,” says IWC CEO Georges Kern, “because the worlds of fine watchmaking and film have a lot in common. Both are based on a long tradition, both are driven by a pioneering spirit, and both are dedicated to the creation of new masterpieces. Apart from our role as the Official ‘Festival-Time’ Partner of the Tribeca Film Festival, we also play an active role at the film festivals in Cannes, Beijing, and Dubai.”


The Portuguese Automatic Edition “TRIBECA FILM FESTIVAL 2013”, whose timeless elegance is matched by its technical perfection, makes a grand entrance as an example of classically beautiful watchmaking at its finest. With outstanding mechanical features, including the Pellaton winding system, 7-day power reserve, and date display, it demonstrates that greatness is not only a question of size. The 50000-caliber family of large IWC-manufactured movements was originally developed for the Portuguese Automatic to mark the start of the new millennium, and once again featured the Pellaton winding system and 7-day power reserve. The movement subsequently received a date display, which has made the Portuguese more practical for everyday use. With its small seconds display at “9 o’clock” and its power reserve display on the opposite side of the dial at “3 o’clock” – both claret-colored –, the special edition commemorating the 2013 Tribeca Film Festival sets the tone for a spectacular event. The hands, numerals, and hour markers set against the slate-colored dial are rhodium plated, and the see-through sapphire-glass back provides an unimpeded view of the fascinating movement. The 18-carat gold medallion bears the logo of the Tribeca Film Festival and the milled lettering “One out of 100” is a reminder that only very few watch lovers will be able to secure this extra-special edition. The Portuguese Automatic Edition “TRIBECA FILM FESTIVAL 2013” will be available exclusively from official IWC retailers in the USA.

IWC Schaffhausen’s unique Tribute to the Tribeca Film Institute®

To honor the festival and support its nonprofit affiliate, the Tribeca Film Institute (TFI), IWC along with TFI will auction a unique one of one piece at Antiquorum Auctioneers, the world’s premier watch auctioneers of modern and vintage timepieces.

Further Information

IWC North America
Jamie Williams
Senior Manager Public Relations
Tel. 1-212-891-2353

IWC Schaffhausen
Uwe Liebminger
Department Manager Public Relations
Mobile +41 (0)79 957 72 52

Tribeca Film Festival
Tammie Rosen
VP of Communications
Tel. 1-212-941-2003


Ref. IW500126

Portugese Automatic Edition "TRIBECA FILM FESTIVAL 2013"


  • Mechanical movement with automatic Pellaton winding system and 7-day power reserve
  • Date display
  • Small hacking seconds at 9 o’clock
  • Breguet spring
  • Rotor with 18-carat gold medallion bearing the logo of the Tribeca Film Festival
  • Limited edition of 100 watches with the engraving “One out of 100”
  • Available exclusively from official IWC retailers in the USA


  • Materials: stainless-steel case with slate-colored dial, claret-colored small seconds and power reserve subdials, black alligator leather strap with stainless-steel folding clasp
  • Glass: sapphire, convex, antireflective coating on both sides
  • Back: see-through sapphire-glass back
  • Water-resistant: 3 bar
  • Diameter: 42.3 mm
  • Case height: 14 mm


  • Calibre: 51011
  • Frequency: 21,600 A/h / 3 Hz
  • Jewels: 42
  • Power reserve: 7 days (168 h)
  • Winding: automatic
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