Date — 30 May, 2012
The new museum catalogue presents a “best of the watches” exhibit in the IWC Museum.
The featured watches come complete with a detailed technical description and contain additional background information. Additionally it shows the manufacturing of watches in Schaffhausen today.
A Journey Through History
Over 230 carefully selected items bear witness to a manufacturer that started making a name for itself with unusually reliable quality and unmistakable, universally appealing design from the very beginning. The collection starts with the legendary Jones calibres in American cases, the first pocket watches with a digital display, ornately decorated dress watches, ladies’ watches encrusted with gemstones, and the very first IWC wristwatches. It charts the development of multifunctional timepieces such as the pilot’s, deck, diver’s and antimagnetic watches, culminating in a number of exquisite specialities and one of the most complicated wristwatches the world has ever seen: Il Destriero Scafusia, which was manufactured in a limited edition to mark the company’s 125th anniversary. The retrospective is fittingly complemented by original documentation from IWC’s own archives.
A Tour of the Factory Premises
Last but not least the origin of the actual IWC watches in Schaffhausen is described. Detailed and profound: The design and engineering, the production of small parts and cases, and the assembling of watches can be discovered by the reader over 12 titillating pages.
IWC Schaffhausen sends the new Pilot’s Watch Double Chronograph Edition “Le Petit Prince”, complete with an innovative jumping star display for the day of the week, off on a journey. Read Article
Continuing the company’s long tradition of engineering innovation, Swiss luxury watch manufacturer IWC Schaffhausen is announcing the launch of a new device: IWC Connect. Read Article
Swiss watch manufacturer IWC Schaffhausen and brand ambassador Adriana Lima today inaugurated the new recreation areas and a modern library at the children’s hospital in Curitiba, Brazil. Read Article
IWC Schaffhausen was back at the Beijing International Film Festival (BJIFF) and demonstrated its passion for the world of film by resuming its role as official sponsor and partner of the fifth BJIFF for the third time in a row. Read Article