Date — 30 May, 2012
The new museum catalogue presents a best of the watches exhibit in the IWC Museum.
The featured watches come complete with a detailed technical description and contain additional background information. Additionally it shows the manufacturing of watches in Schaffhausen today.
A Journey Through History
Over 230 carefully selected items bear witness to a manufacturer that started making a name for itself with unusually reliable quality and unmistakable, universally appealing design from the very beginning. The collection starts with the legendary Jones calibres in American cases, the first pocket watches with a digital display, ornately decorated dress watches, ladies’ watches encrusted with gemstones, and the very first IWC wristwatches. It charts the development of multifunctional timepieces such as the pilot’s, deck, diver’s and antimagnetic watches, culminating in a number of exquisite specialities and one of the most complicated wristwatches the world has ever seen: Il Destriero Scafusia, which was manufactured in a limited edition to mark the company’s 125th anniversary. The retrospective is fittingly complemented by original documentation from IWC’s own archives.
A Tour of the Factory Premises
Last but not least the origin of the actual IWC watches in Schaffhausen is described. Detailed and profound: The design and engineering, the production of small parts and cases, and the assembling of watches can be discovered by the reader over 12 titillating pages.
View the new Ingenieur watch collection at Harrods in the Fine Watch Room. Read Article
IWC Schaffhausen is renowned not only for its luxury watches, but also for its long-standing passion for the world of film-making. As new sponsor of the third International Film Festival in Beijing (BJIFF), the Swiss watch manufacturer hosted an exclusive “For the Love of Cinema” gala event for some 200 VIP guests and celebrities from around the world. Read Article
At an exclusive event attended by prominent guests including actors Robert De Niro, Eric Dane, and Jean Reno as well as model Karolina Kurkova, Swiss watch manufacturer IWC Schaffhausen celebrated its partnership with the Tribeca Film Festival®. The private dinner, themed “For the Love of Cinema”, underscored IWC’s passion for filmmaking and its furtherance of film projects. Apart from the presentation of the IWC Filmmaker Award, a private concert by Aloe Blacc was among the evening’s highlights. Read Article
Following last year’s boutique openings around the globe, IWC Schaffhausen has now set its sights on Rome, the Eternal City. To underline the importance of the region to its business, the Swiss watch manufacturer chose the very heart of Italy’s capital, Piazza di Spagna, as home to its first Italian boutique and showcase for its iconic timepieces. Read Article
