Date — 30 May, 2012
The new museum catalogue presents a “best of the watches” exhibit in the IWC Museum.
The featured watches come complete with a detailed technical description and contain additional background information. Additionally it shows the manufacturing of watches in Schaffhausen today.
A Journey Through History
Over 230 carefully selected items bear witness to a manufacturer that started making a name for itself with unusually reliable quality and unmistakable, universally appealing design from the very beginning. The collection starts with the legendary Jones calibres in American cases, the first pocket watches with a digital display, ornately decorated dress watches, ladies’ watches encrusted with gemstones, and the very first IWC wristwatches. It charts the development of multifunctional timepieces such as the pilot’s, deck, diver’s and antimagnetic watches, culminating in a number of exquisite specialities and one of the most complicated wristwatches the world has ever seen: Il Destriero Scafusia, which was manufactured in a limited edition to mark the company’s 125th anniversary. The retrospective is fittingly complemented by original documentation from IWC’s own archives.
A Tour of the Factory Premises
Last but not least the origin of the actual IWC watches in Schaffhausen is described. Detailed and profound: The design and engineering, the production of small parts and cases, and the assembling of watches can be discovered by the reader over 12 titillating pages.
The Pilot’s Watch Chronograph Edition “The Last Flight” in platinum went under the hammer for CHF 40,000. The entire proceeds will benefit the Antoine de Saint-Exupéry Youth Foundation, which will use them to provide financial support to a children’s hospital in Brazil. Read Article
This November, during its sale of Important Watches, Sotheby’s Geneva will proudly offer for sale a special limited edition watch from the celebrated Swiss luxury watch manufacturer IWC Schaffhausen. Read Article
Georges Kern, CEO of IWC Schaffhausen, and Brand Director Karoline Huber hosted the brand’s first ever Ladies Only Fashion Dinner to celebrate the launch of the Portofino Midsize collection. Read Article
IWC Schaffhausen will be at the heart of the world’s toughest offshore race as Official Timekeeper for the second time, and celebrates the event with a special edition: the Portuguese Yacht Club Chronograph “Ocean Racer”, limited to 1,000 watches. Read Article