Date — 30 May, 2012
The new museum catalogue presents a “best of the watches” exhibit in the IWC Museum.
The featured watches come complete with a detailed technical description and contain additional background information. Additionally it shows the manufacturing of watches in Schaffhausen today.
A Journey Through History
Over 230 carefully selected items bear witness to a manufacturer that started making a name for itself with unusually reliable quality and unmistakable, universally appealing design from the very beginning. The collection starts with the legendary Jones calibres in American cases, the first pocket watches with a digital display, ornately decorated dress watches, ladies’ watches encrusted with gemstones, and the very first IWC wristwatches. It charts the development of multifunctional timepieces such as the pilot’s, deck, diver’s and antimagnetic watches, culminating in a number of exquisite specialities and one of the most complicated wristwatches the world has ever seen: Il Destriero Scafusia, which was manufactured in a limited edition to mark the company’s 125th anniversary. The retrospective is fittingly complemented by original documentation from IWC’s own archives.
A Tour of the Factory Premises
Last but not least the origin of the actual IWC watches in Schaffhausen is described. Detailed and profound: The design and engineering, the production of small parts and cases, and the assembling of watches can be discovered by the reader over 12 titillating pages.
To honor the Tribeca Film Festival® and support its nonprofit affiliate, Tribeca Film Institute (TFI), IWC will auction a unique timepiece – the Portofino Monopusher Edition “TRIBECA FILM FESTIVAL 2015” Unique Piece – and therewith introduces a new complication to the company’s watch collection portfolio. Read Article
Against the exclusive backdrop of the renowned Goodwood Members’ Meeting, IWC Schaffhausen unveiled its new Ingenieur Automatic Edition “AMG GT”. Read Article
Swiss film promotion receives fresh boost: film director Marc Forster, Georges Kern, CEO of IWC Schaffhausen, Zurich Film Festival co-directors Nadja Schildknecht and Karl Spoerri, and Ringier CEO Marc Walder have joined forces to found the joint “Verein zur Filmförderung in der Schweiz” (Association for Film Promotion in Switzerland), with the aim of increasing the significance of national film projects. Read Article
IWC Schaffhausen and around 800 prominent guests gathered to celebrate the 75th anniversary of the legendary Portugieser watch family at the Salon International de la Haute Horlogerie (SIHH) in Geneva. Read Article