Date — 13 May, 2011
click here to open a slideshow of Photos from the event
IWC Schaffhausen and Vogue Italia celebrated the first European stage of the photographic exhibition “Peter Lindbergh’s Portofino” with a glittering event in Milan. This exhibition is the result of a photo shoot realized by the famous photographer exclusively for the Swiss watch manufacturer IWC to mark the launch of the Portofino collection. Numerous international celebrities posed together for Peter Lindbergh’s camera in the small coastal town which lends its name to IWC’s Portofino watch family.
The stunning black and white images by famous photographer Peter Lindbergh were the setting for an exclusive party which saw the participation of Elle Macpherson and Tim Jefferies, some of the protagonists from the exceptional cast that last May posed for Lindbergh in the picturesque town of Portofino, a symbol of timeless elegance.
Taking part in this exclusive event were designers, celebrities, opinion leaders and fashion designers – all gathered in the discreet and refined location of the famous 10 Corso Como store. Among those present at the party were Eva Riccobono, Matteo Marzotto, Sarah Felberbaum, Giorgio Pasotti, Aquilano e Rimondi, Francesco Scognamiglio, Donatella Versace, Italo Rota, Aldo Cibic and Antonio Citterio.
It is no surprise that so many celebrities who are close to IWC, the Friends of the Brand, responded enthusiastically to the invitation from the watchmaker and the reputed photographer Peter Lindbergh to go to Portofino for a photo shoot. The internationally-renowned artist took pictures of Cate Blanchett, Kevin Spacey, Elle Macpherson, Jean Reno, Matthew Fox, Eric Dane, Marc Forster, Boris Becker, Luìs Figo, Zinédine Zidane, Tim Jefferies, Hiroyuki Sanada and Ronan Keating in the nostalgic surroundings of a Hollywood set from the 1950s and 1960s. For over a quarter of a century, the Portofino watch family has been among the protagonists of the IWC Schaffhausen collection and represents the classic wristwatch par excellence of stylish men and women.
The picturesque coastal town of Portofino is a byword for the sixties and the Dolce Vita. In the same way, the Portofino models are a tangible expression of refined beauty and understated elegance. It is not by chance that the idyllic coastal town lends its name to this family of watches which now takes center stage in IWC Schaffhausen’s collection. The first Schaffhausen Portofino, setting off in conquest of the world in 1984, represented the successful attempt to create a connection between pocket- and wristwatches. The perfect union of refined and discreet elegance: Mediterranean elegance and lifestyle worn on the wrist.
For more information about “Peter Lindbergh’s Portofino”, please visit here
Against the exclusive backdrop of the renowned Goodwood Members’ Meeting, IWC Schaffhausen unveiled its new Ingenieur Automatic Edition “AMG GT”. Read Article
Swiss film promotion receives fresh boost: film director Marc Forster, Georges Kern, CEO of IWC Schaffhausen, Zurich Film Festival co-directors Nadja Schildknecht and Karl Spoerri, and Ringier CEO Marc Walder have joined forces to found the joint “Verein zur Filmförderung in der Schweiz” (Association for Film Promotion in Switzerland), with the aim of increasing the significance of national film projects. Read Article
IWC Schaffhausen and around 800 prominent guests gathered to celebrate the 75th anniversary of the legendary Portugieser watch family at the Salon International de la Haute Horlogerie (SIHH) in Geneva. Read Article
To mark the occasion of the 75th anniversary of the Portugieser watch family, IWC has decided to pay fitting tribute to a little known yet wonderfully attractive version of the original Portugieser with the new Portugieser Hand-Wound Eight Days Edition “75th Anniversary”. Read Article