Date — 7 February, 2011
For the fifth time, a limited special edition watch has been created for the benefit of the Laureus Sport for Good Foundation. This underscores IWC Schaffhausen’s commitment to disadvantaged children all over the world. In its characteristic shade of blue, the Ingenieur Automatic from the IWC Vintage Collection represents a beacon of hope for a better future.
The Ingenieur Automatic Edition Laureus Sport For Good Foundation does more than merely show the correct time. It does good by opening up opportunities for a better life to socially underprivileged children and by helping young people to help themselves. Once again, the outstanding work of the Laureus Sport for Good Foundation was the inspiration for IWC Schaffhausen to select a model from the collection as an ambassador for a good cause. This is the fifth time that the Schaffhausen-based watch manufacturer has supported the Laureus Sport for Good Foundation with a special edition. The Portuguese Chronograph Automatic in 2006 was followed in 2007 by the Pilot’s Watch Chronograph Automatic for the Laureus Sport for Good Foundation. The series continued with the Da Vinci Chronograph in 2008 and, in 2009/10, with the Portuguese Automatic. And now, in 2011, it is the turn of the Ingenieur Automatic from the IWC Vintage Collection to sustain this sportinspired range of watches.
The Ingenieur Automatic Edition Laureus Sport For Good Foundation in stainless steel with a dial in an unmistakable shade of blue is limited to 1,000 watches. In keeping with a revered tradition, IWC Schaffhausen once again organized a children’s drawing competition within the projects supported by the Laureus Sport for Good Foundation worldwide. The winning design is engraved on the back of the watch of the special edition. This year, the jury chose the illustration by eightyear-old Sohel Abrar Khan from Mumbai, who is part of the Laureus supported Magic Bus project. The young boy interpreted the theme of the competition, “Time for Unity”, with a picture showing seven young people who have gathered for a game of football. The engraving is a reminder that a portion of the proceeds from sales is destined to help disadvantaged children in some of the world’s problem regions.
For its fifth watch destined to serve a good cause, the company selected a model from the IWC Vintage Collection. This classic-looking timepiece was inspired by the Ingenieur Automatic of 1955, whose revolutionary automatic movement created a sensation all those years ago. To this day, Albert Pellaton’s pawl-winding system with its spring-mounted rotor has remained a paragon of ultra-rugged watch technology at the highest level. More than half a century after its initial appearance, IWC’s watchmaking icon has been brought back firmly into the present: not as a copy, but as a modern tribute to a classic watch. The Ingenieur Automatic Edition Laureus Sport For Good Foundation is powered by the IWC-manufactured 80111 calibre with the Pellaton winding system and an integrated shock absorption system. Thanks to a screw-in crown, the robust timepiece is waterresistant to 12 bar and thus ideally equipped for the exacting demands of present-day life.
The image used for the back engraving of the Ingenieur Automatic Edition Laureus Sport For Good Foundation was inspired by Magic Bus. Magic Bus, supported by the Laureus Sport for Good Foundation, provides an outdoor education for children living in poverty throughout India, including children from the Bombay Port Trust slum in Mumbai – one of the world’s poorest A watch that gives children fresh hope Ingenieur Automatic Edition Laureus Sport For Good Foundation communities and home to around 15,000 people. An eight-year-old child from this community created the watch image when he entered an IWC drawing competition through Magic Bus. The image depicts his idea of how to create unity in the slums.
Magic Bus is an outdoor education programme that uses sport to reach out to children. From the age of 7 to 18, children engage in weekly two hour sessions, day trips and outdoor activity camps. A tailor-made curriculum takes them on a journey of self-discovery throughout their childhood, with young leaders from their own communities making them aware of their unique abilities and the world around them. This awareness turns into a belief among the children that they have value and can make a difference, which provides them with purpose in life.
Magic Bus currently works with 150,000 children per year living in poverty. In the next three years it aims to expand across India, by training young leaders to deliver its programme, reaching out to one million children and young people each year. For more information visit: www.magicbusindia.org
Magic Bus is just one of over 80 projects worldwide supported by the Laureus Sport for Good Foundation. The charitable Foundation has already assisted over one million children and adolescents who are victims of poverty, homelessness, war, violence, discrimination, drug addiction, racism and HIV/Aids. IWC Schaffhausen is a Global Partner and worldwide representative of the Laureus Sport for Good Foundation. Through the Laureus World Sports Academy, an association of sports legends who together account for over 100 Olympic medals, 100 world champion titles and 200 world records, and using the universal language of sport, the common aim is to help children and young people find a way out of a vicious circle of drugs, poverty and violence. Following this principle, the Laureus Sport for Good Foundation is active in crisis areas all over the world, including the slums of Uganda, the South Bronx of New York and parts of Sri Lanka ravaged by the tsunami.
Magic Bus currently works with 150,000 children per year living in poverty
Three years ago, in the prestigious setting of Berlinskiy Dom, Swiss luxury watch manufacturer IWC Schaffhausen opened the doors of its first boutique in Moscow. The boutique has now reopened after considerable renovation and welcomes visitors to explore the world of haute horlogerie through IWC’s iconic timepieces. At the official opening ceremony yesterday evening, IWC Friends of the Brand Alexei Nemov and Sergey Mazaev shared the honour of cutting the ribbon together with IWC Brand Manager in Russia & CIS, Luc Rochereau. Read Article
A unique piece by the Swiss luxury watch manufacturer IWC Schaffhausen was among the timepieces under the hammer at the Sotheby’s Geneva auction of Important Watches. The unique Big Pilot’s Watch Perpetual Calendar Edition “Le Petit Prince” in platinum (Ref. IW502801) was sold for CHF 173,000. Together with the Antoine de Saint-Exupéry Youth Foundation, IWC is using the proceeds to support the construction of a school with a library in Cambodia, thereby contributing to the fight against illiteracy. Read Article
The exhilarating joy of sport is captured in the imaginative design produced by a 12-year-old Sri Lankan boy which has been engraved on the back of a limited edition IWC Schaffhausen watch. A defined percentage of the earnings of the limited Edition are invested in the support of Laureus Projects. Read Article
The Swiss luxury watch manufacturer IWC Schaffhausen and the Dubai International Film Festival (DIFF) today announced that IWC Friend of the Brand and Academy Award winner Cate Blanchett will head the IWC Filmmakers Award jury again this year. IWC and the DIFF also announced the shortlisted projects in the line-up for the USD 100,000 prize for the second IWC Filmmaker Award taking place on 7 December 2013 during the 10th edition of DIFF. Read Article