Welcome to the Portofino Press Lounge


The Portofino collection from IWC Schaffhausen has been an expression of understatement and good taste for 30 years. Thanks to its purist, timeless design, the watch family has established itself as one of our company’s most successful families and is equally popular with both men and women.

IWC Schaffhausen is proud to present its 2014 Portofino 37mm collection. The new watches now make the Portofino line also attractive to watch lovers who prefer a slightly smaller timepiece. The 2014 Portofino 37mm collection includes three new 37-millimetre models in 17 different versions: the Portofino Automatic Moon Phase 37 (Ref. 4590), the Portofino Automatic Day & Night 37 (Ref. 4591) and the Portofino Automatic 37 (Ref. 4581). In addition, IWC is also unveiling three new Portofino Automatic (Ref. 3565) models featuring 40-millimetre cases. All the models in the current Portofino collection from IWC Schaffhausen remain in the range.

To mark the launch of the Portofino 37mm collection, celebrated photographer Peter Lindbergh created an impressive series of exclusive pictures, featuring well-known celebrities in the picturesque Italian harbour town of Portofino. It is the second time Lindbergh has created a shoot for IWC Schaffhausen to promote the Portofino, and he has once more managed to brilliantly convey in his work the spirit of timeless elegance that the town embodies. The exclusive collection of photographs will travel the world as an exhibition entitled “Timeless Portofino”. First stops in 2014 are the IWC Portofino 37mm Launch Events scheduled for the Zurich Film Festival, the Watches & Wonders watch fair in Hong Kong, the London Film Festival, Art Basel in Miami, and Dubai.

To explore the world of the Portofino 37mm collection in detail, click here.

IWC Portofino Moonphase
—The Portofino Automatic Moon Phase 37, Ref. IW459003