IWC's booth at SIHH takes story telling to a new level. It takes guest back to la dolce vita: the romance of Portofino, Italy, in the late '60s and early '70s. You enter a movie set, where filming is occurring in this picturesque harbor town:
The receptionists in period costumes greet you:
You see an old movie theatre in this little town -that's where press conferences are held:
There's people in the piazza sipping cappuccinos:
You can't tell whether you're in a set or have gone back in time, but the computers provide a reality check:
Regardless, you might want to help yourself to a gelato:
And while you're there you might want to check out the local watch dealer:
1,870 Discussions and CommentsMember since Oct. 28, 2002
Where is my Vespa ? Wonderful Italian atmosphere, thanks for the pictures. Can't wait to see some collectors acting as an Italian playboy in this setting...
The receptionists in period costumes greet you:
You see an old movie theatre in this little town -that's where press conferences are held:
There's people in the piazza sipping cappuccinos:
You can't tell whether you're in a set or have gone back in time, but the computers provide a reality check:
Regardless, you might want to help yourself to a gelato:
And while you're there you might want to check out the local watch dealer:
Regards, Michael
mfriedberg@iwcforum.com
Last edited: 5 April, 2012 - 19:53
Best regards,

Jim
"We are the other people, we are the other people...you're the other people too!"
Frank Zappa
Last edited: 13 March, 2012 - 15:03
Wonderful Italian atmosphere, thanks for the pictures.
Can't wait to see some collectors acting as an Italian playboy in this setting...
tonny.berteloot@pandora.be
You can't stop the waves, but you can learn to surf - Jon Kabat-Zinn
Last edited: 9 July, 2011 - 10:40
Regards, Michael
mfriedberg@iwcforum.com
Last edited: 5 April, 2012 - 19:53
Kind regards,
Clemens
Last edited: 30 May, 2012 - 20:59
Thank you Michael for giving us a taste of what it's like there.
Cheers,
Evan
evan_nanos at yahoo.com
Thanks makes me think of all sihh that I visited.
Greetings, Martijn
Last edited: 6 July, 2012 - 10:18
Last edited: 25 November, 2012 - 21:09