Portuguese Sidérale Scafusia
Last edited: 27 March, 2013 - 06:53
Last edited: 5 April, 2012 - 19:53
Last edited: 19 June, 2013 - 20:53
Last edited: 14 September, 2012 - 16:17
Last edited: 23 June, 2012 - 20:15
What you do may not be so important, but it is very important that you do it well. (my variation of a saying by Gandhi)
Last edited: 23 October, 2011 - 13:31
Matteo Mazzini Wrote:It is all about craftmenship, tradition, innovation and I guess having an in-house movements plays a big role in that. But that is just my modest opinion.
Michael Friedberg Wrote in reply to:Matteo Mazzini Wrote:It is all about craftmenship, tradition, innovation and I guess having an in-house movements plays a big role in that. But that is just my modest opinion.I don't disagree with you, but you "pay your money and make your choice". As Pablo said, in-house costs more, including development time, etc. IWC offers both, at different price points.Actually, I think many watch companies make in-house movements for three reasons, totally unrelated to craftmenship, tradition, and innovation. These reasons are1) marketing --it's a sales point that few people really understand, one way or the other, but it sounds good2) vertical control --to keep control of the parts and process as an economic matter, and not rely as much on outside suppliers3) price --in-house costs more but produces higher marginsSo much for the romance and charm elements ;)Also, keep in mind that 99% of all Swiss watch companies with in-house movements use ETA to supply key movement parts for their in-house movements --balances almost always are made of glucydur, a special metal produced by a sister company of ETA and hairsprings are made of Nivarox, a special product also made by a sister company of ETA. These components are in the heart of 99% of "in-house" movements of every company. So much also for the in-house story ;)
Last edited: 11 December, 2012 - 13:27
IWC Members Will Receive:
Access to exclusive IWC content, early product release notifications, deeper access to IWC, the forums and much more
© IWC Schaffhausen. All Rights Reserved.