54 Discussions and CommentsMember since Feb. 12, 2012
United Kingdom
Having very recently been attracted to IWC and purchasing the mark XII, I thought I would like to read up to find out more information about the brand.
I purchased a used copy of the IWC 'WATCH' magazine in mint condition (03/2011). I tried to subscribe online but I was directed to a payment page with German buttons (I tried again making sure I selected the English version but again I was sent to the same German page). Is this normal?
I cannot express how dissapointed I was with this magazine! It has 72 pages and only approximately six pages have any reference to IWC watches, the rest of the magazine was random advertising and interviews with mainly unknown people! If I had wanted a 'style' magazine I would have purchased the well known UK market leader in this field. The point of this rant is, do all the issues follow this format of 5% IWC watch information and 95% ......blah, blah, blah? I understand there are 4 issues per year so surely each issue could focus on a particular range, include questions & answers, exciting competions etc... If the magazine has changed then please ignore the above and accept my apologies.
On a positive note I was yesterday given the free hard cover 2011/12 catalogue from a London AD. What a contrast, it is a beautiful, superb quality 'small book' with excellent images of current watches and respective descriptions about their history, movements, etc.. I am so impressed with this catalogue that I will be sourcing previous versions to study and keep.
5,019 Discussions and CommentsMember since May 29, 2003Sarasota, FL,
United States
The magazine is only a tiny part of the IWC experience. Get the latest catalog and go to the top of the masthead here and explore all that the website has to offer. Go to the search function and look for all kinds of interesting and informative articles by our moderator Michael Friedberg. Check out the recently started blog. After all of that, and after a few months of taking in the IWC culture, then you will better appreciate what the magazine has to offer.
3,730 Discussions and CommentsMember since March 28, 2001
I guess it is quite difficult to fill 72 pages every quarter with watch information of one brand only. Most normal people (non watch nuts) would find that a bit too much to swallow too. As it is, about all new models will be treated one time or another during the year, the rest indeed is a kind of life style on topics that may interest the kind of people that like IWC watches. Sometimes celebrities in combination with watches are treated. If you rally want a magazine about watches, there are plenty of them, but there is only a tiny bit of IWC in those magazines. I think all in all the IWC magazine is quite nice, showing the good side of life, including IWC watches.
Kind regards, Paul
What you do may not be so important, but it is very important that you do it well. (my variation of a saying by Gandhi)
5,421 Discussions and CommentsMember since Dec. 22, 2006
I agree Alan, Paul. The WATCH magazine is only one small source of information about IWC watches - but one key thing o point out is that often there are a number of splendid articles that are information first for IWC fans too. After a few weeks all the current material in WATCH becomes available in the iPad app and normally the most watch specific articles appear here too.
Your tactic to track down older catalogies is a great project. You are not alone - many have die so successfully - I did the same a couple of years ago and also mananged to find all of the WATCH magazines - all the way back to the first issue.
54 Discussions and CommentsMember since Feb. 12, 2012
United Kingdom
Thank you for your feedback gentleman. I have today taken delivery of my first IWC (Mark XII Automatic) I am wearing it now and it looks terrific. Over the next few days I will see how good a timekeeper it is.
One thing did puzzle me however? The instructions said to wind it up approximately 60 turns, but I always thought automatics were self winding?
On a final note does anyone know which previous catalogue/s would have this watch in them?
5,019 Discussions and CommentsMember since May 29, 2003Sarasota, FL,
United States
Automatic watches are self winding. But when first starting it is good to fully wind the watch to full advantage of the power reserve at max. After that, normal wear should suffice.
5,019 Discussions and CommentsMember since May 29, 2003Sarasota, FL,
United States
stvn66 Wrote:Can you over-wind them?
I don't think so. There is a mechanism that slips the gears when fully wound. Also you should be able to feel the tension increase when you get to that point.
I usually wind about 40 turns and then slow down until I feel the tension increase.
I purchased a used copy of the IWC 'WATCH' magazine in mint condition (03/2011).
I tried to subscribe online but I was directed to a payment page with German buttons (I tried again making sure I selected the English version but again I was sent to the same German page).
Is this normal?
I cannot express how dissapointed I was with this magazine!
It has 72 pages and only approximately six pages have any reference to IWC watches, the rest of the magazine was random advertising and interviews with mainly unknown people!
If I had wanted a 'style' magazine I would have purchased the well known UK market leader in this field.
The point of this rant is, do all the issues follow this format of 5% IWC watch information and 95% ......blah, blah, blah?
I understand there are 4 issues per year so surely each issue could focus on a particular range, include questions & answers, exciting competions etc...
If the magazine has changed then please ignore the above and accept my apologies.
On a positive note I was yesterday given the free hard cover 2011/12 catalogue from a London AD.
What a contrast, it is a beautiful, superb quality 'small book' with excellent images of current watches and respective descriptions about their history, movements, etc..
I am so impressed with this catalogue that I will be sourcing previous versions to study and keep.
Proud owner of a mark XII
Last edited: 17 December, 2012 - 14:30
After all of that, and after a few months of taking in the IWC culture, then you will better appreciate what the magazine has to offer.
Last edited: 8 November, 2012 - 12:49
Kind regards,
Paul
What you do may not be so important, but it is very important that you do it well. (my variation of a saying by Gandhi)
Your tactic to track down older catalogies is a great project. You are not alone - many have die so successfully - I did the same a couple of years ago and also mananged to find all of the WATCH magazines - all the way back to the first issue.
Andrew
andrew.thomas1@mac.com
I have today taken delivery of my first IWC (Mark XII Automatic)
I am wearing it now and it looks terrific.
Over the next few days I will see how good a timekeeper it is.
One thing did puzzle me however?
The instructions said to wind it up approximately 60 turns, but I always thought automatics were self winding?
On a final note does anyone know which previous catalogue/s would have this watch in them?
Thank you.
Proud owner of a mark XII
Last edited: 17 December, 2012 - 14:30
After that, normal wear should suffice.
Last edited: 8 November, 2012 - 12:49
Proud owner of a mark XII
Last edited: 17 December, 2012 - 14:30
I don't think so. There is a mechanism that slips the gears when fully wound. Also you should be able to feel the tension increase when you get to that point.
I usually wind about 40 turns and then slow down until I feel the tension increase.
Last edited: 8 November, 2012 - 12:49
If I may one last question.
I have held the watch over a light bulb for 1 minute, turned the lights off and I cannot see any of the luminous markers whatsover!
The watch was originally puchased in 1997 so is it normal for these markers to lose <u>all</u> their luminous properties over a 15 year period?
Proud owner of a mark XII
Last edited: 17 December, 2012 - 14:30
To me this seems to be excessive loss of lume. Others may have more insight into this than I do.
Last edited: 8 November, 2012 - 12:49