188 Discussions and CommentsMember since May 5, 2011
Canada
Curious what your thoughts are on the branding choice of IWC over International Watch Co? I would love to see some IWC's continue with the beautiful script of International Watch Co on the face of the watch..
I find IWC has even chosen to put IWC on the deployment buckles where in the past it was "International Watch Co" ...
Curious to see everyone's view and possibly understand the reasoning for the complete switch ..
225 Discussions and CommentsMember since April 18, 2012
I like both, but not on every watch. The old writing would make look the most Portuguese more classic, more haute horlogerie, whereas I could never imagine it on a tool watch.
In contrast to what classical marketing says when it comes to CD / CI, I think it could be a clecer decision to use both again.
You come from nothing, you go back to nothing. What have you lost? Nothing!
2,081 Discussions and CommentsMember since Jan. 7, 2005
slashd0t Wrote:Thanks for sharing.. In the quick research I've done, it appears that this one is going to be a tricky one to find... The hunt starts I guess ;)
You're definitely welcome.
The quest for one of the best sport watch ever made (not just by IWC) is never a waste of time :)
I am a purist I prefer the International Watch Co. with Schaffhausen at the bottom that were found on the Original IWC's of the 1940's through to the 1950's. It gives the dial a lot more class and elegance.
I find IWC has even chosen to put IWC on the deployment buckles where in the past it was "International Watch Co" ...
Curious to see everyone's view and possibly understand the reasoning for the complete switch ..
Big Pilot 5004
Aquatimer 2000 (3568-02)
I like both, but not on every watch. The old writing would make look the most Portuguese more classic, more haute horlogerie, whereas I could never imagine it on a tool watch.
In contrast to what classical marketing says when it comes to CD / CI, I think it could be a clecer decision to use both again.
You come from nothing, you go back to nothing. What have you lost? Nothing!
Last edited: 31 January, 2013 - 15:22
AT pic, courtesy of mb 75 and his post: http://www.iwc.com/forum/en/discussion/19763/
Regards,

Roberto
Last edited: 11 January, 2013 - 11:07
Zyxtimer
Can you please share with me what model/yeah this Ing is from? I am in love!!
Big Pilot 5004
Aquatimer 2000 (3568-02)
I think which logo pleases me most is really a function of the model. The script woks nicely with a dress watch, but not for a sports watch, IMO.
Bill
Last edited: 23 June, 2012 - 20:15
Sure. It's a ref. 1832, it's 36, coming from 1976.
The Fat Monster (the way I call it, usually and more properly called "The Tresor" or "The Fat Inge" is a lovely watch.
Regards,

Roberto
Last edited: 11 January, 2013 - 11:07
Thanks for sharing.. In the quick research I've done, it appears that this one is going to be a tricky one to find... The hunt starts I guess ;)
Big Pilot 5004
Aquatimer 2000 (3568-02)
You're definitely welcome.
The quest for one of the best sport watch ever made (not just by IWC) is never a waste of time :)
Regards,

Roberto
Last edited: 11 January, 2013 - 11:07
at the bottom that were found on the Original IWC's of the 1940's through to
the 1950's. It gives the dial a lot more class and elegance.
Last edited: 8 July, 2012 - 11:31
Regards
Dave
Last edited: 20 November, 2012 - 05:17