2,996 Discussions and CommentsMember since April 2, 2011Hong Kong,
Hong Kong
thanks much for sharing Simon.
Regards, Shing | email iwcforme1976 (at) gmail (dot) com time does not change us. it just unfolds us. max frisch. all that really belongs to us is time; even he who has nothing else has that. baltasar gracian.
1,908 Discussions and CommentsMember since Aug. 4, 2001
An incredibly candid and enlightening presentation. And to think that all these years I believed that IWC has been manufacturing quality watches. Probus Scafusia. :)
clepsydra Wrote:An incredibly candid and enlightening presentation. And to think that all these years I believed that IWC has been manufacturing quality watches. Probus Scafusia. :)
They did and do.
But marketing in this century requires an additional step. Even people who buy vintage watches do so for the romance --and emotionalism-- of the history and tradition. Even people who buy highly technical watches, like perpetuals and tourbillons, do so in large part due to a strong emotional bond with the artisanship and engineering.
5,019 Discussions and CommentsMember since May 29, 2003Sarasota, FL,
United States
Actually, Herr Kern has ably outlined IWC's approach to marketing. It was a terrific presentation whether you agree or disagree with the approach. Considering the sales and profits, they must be doing something right. It is fun to feel like we are a part of the adventure.
3,730 Discussions and CommentsMember since March 28, 2001
I think it is a great presentation. The birth of the Portofino story, quite amazing. If I understood it well, they made a few million Francs cost, knowing or experiencing that they would get a return fifteen times the cost. Absolutely fabulous. I guess it is worth while to mention that the starting point of it all must be: great watches. Otherwise the whole thing backfires, the clientele is not thick enough to accept a mediocre product, they turn away and probably don't come back. I must say, with or without the Italian nostalgy, I really like my Portofino 8 Days Handwound. The golden version looked great on Georges Kern.
Kind regards, Paul
What you do may not be so important, but it is very important that you do it well. (my variation of a saying by Gandhi)
1,908 Discussions and CommentsMember since Aug. 4, 2001
What a relief. I feel much better now. :) Marketing was obviously never my field, having spent my career, mainly last century, in operations. I am also not easily impressed by sports or movies "celebrities". I was, however, surprised not to have heard the word quality during the whole presentation. BTW, everybody knows that Porsche's engine is in the front. :))
Michael Friedberg Wrote in reply to:
clepsydra Wrote:An incredibly candid and enlightening presentation. And to think that all these years I believed that IWC has been manufacturing quality watches. Probus Scafusia. :)
They did and do.
But marketing in this century requires an additional step. Even people who buy vintage watches do so for the romance --and emotionalism-- of the history and tradition. Even people who buy highly technical watches, like perpetuals and tourbillons, do so in large part due to a strong emotional bond with the artistanship and engineering.
Georges Kern Presentation
Cheers,
Simon
Last edited: 8 July, 2012 - 11:31
Great presentation!
Waimar
Last edited: 26 August, 2012 - 22:26
Regards, Shing | email iwcforme1976 (at) gmail (dot) com
time does not change us. it just unfolds us. max frisch.
all that really belongs to us is time; even he who has nothing else has that. baltasar gracian.
Last edited: 8 December, 2012 - 16:07
clepsydra
ad fontes...
Last edited: 5 June, 2012 - 20:10
They did and do.
But marketing in this century requires an additional step. Even people who buy vintage watches do so for the romance --and emotionalism-- of the history and tradition. Even people who buy highly technical watches, like perpetuals and tourbillons, do so in large part due to a strong emotional bond with the artisanship and engineering.
Regards, Michael
mfriedberg@iwcforum.com
Last edited: 5 June, 2012 - 23:36
Last edited: 8 November, 2012 - 12:49
Last edited: 22 October, 2012 - 00:24
Andrew
andrew.thomas1@mac.com
Kind regards,
Paul
What you do may not be so important, but it is very important that you do it well. (my variation of a saying by Gandhi)
Marketing was obviously never my field, having spent my career, mainly last century, in operations. I am also not easily impressed by sports or movies "celebrities".
I was, however, surprised not to have heard the word quality during the whole presentation.
BTW, everybody knows that Porsche's engine is in the front. :))
clepsydra
ad fontes...
Last edited: 5 June, 2012 - 23:03