Portuguese Sidérale Scafusia
Last edited: 8 July, 2012 - 11:31
Last edited: 26 August, 2012 - 22:26
Regards, Shing | email iwcforme1976 (at) gmail (dot) comtime does not change us. it just unfolds us. max frisch.all that really belongs to us is time; even he who has nothing else has that. baltasar gracian.
Last edited: 8 December, 2012 - 16:07
Last edited: 5 June, 2012 - 20:10
clepsydra Wrote:An incredibly candid and enlightening presentation. And to think that all these years I believed that IWC has been manufacturing quality watches. Probus Scafusia. :)
Last edited: 5 June, 2012 - 23:36
Last edited: 8 November, 2012 - 12:49
Last edited: 22 October, 2012 - 00:24
What you do may not be so important, but it is very important that you do it well. (my variation of a saying by Gandhi)
Michael Friedberg Wrote in reply to:clepsydra Wrote:An incredibly candid and enlightening presentation. And to think that all these years I believed that IWC has been manufacturing quality watches. Probus Scafusia. :)They did and do. But marketing in this century requires an additional step. Even people who buy vintage watches do so for the romance --and emotionalism-- of the history and tradition. Even people who buy highly technical watches, like perpetuals and tourbillons, do so in large part due to a strong emotional bond with the artistanship and engineering.
Last edited: 5 June, 2012 - 23:03
IWC Members Will Receive:
Access to exclusive IWC content, early product release notifications, deeper access to IWC, the forums and much more
© IWC Schaffhausen. All Rights Reserved.