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XZACM102 Wrote:When I look at company IWC, we have 1,000 employees, there are probably two to three really creative people...." OMG, did he really say this ? What about all the engineers and people working in R&D ? Very informative but very poorly delivered presentation.
What you do may not be so important, but it is very important that you do it well. (my variation of a saying by Gandhi)
You can't always get what you want, but if you try sometime you find, you get what you need. Keith Richards, Mick Jagger.
Last edited: 2016-07-22T18:33:20
Last edited: 2014-02-06T05:40:50
Alan Ross Wrote: And by better I mean more profit.
Last edited: 2016-07-01T00:36:19
Alan Ross Wrote:It is interesting to read all the comments concerning Kern's approach.So, maybe he is a little over the top in terms of celebrity involvement. But it's hard to argue with the results. Considering the luxury market in today's environment what would you do differently to produce better results? And by better I mean more profit.
clepsydra Wrote:I have no pretense of telling Herr Kern how to run IWC. My concern is the long term sustainability of this change of image/strategy, from Probus Scafusia, to illusions and dreams. I believe IWC's image, or at least the image I had of IWC, is being eroded.Quality craftsmanship and discreet elegance will always sell. The problem with being in-fashion and in the limelight, is that sooner or later one will be out-of-fashion and forgotten.
Sunflower Wrote in reply to:clepsydra Wrote:I have no pretense of telling Herr Kern how to run IWC. My concern is the long term sustainability of this change of image/strategy, from Probus Scafusia, to illusions and dreams. I believe IWC's image, or at least the image I had of IWC, is being eroded.Quality craftsmanship and discreet elegance will always sell. The problem with being in-fashion and in the limelight, is that sooner or later one will be out-of-fashion and forgotten.From Probus Scafusia to illusions and dreams: there is still Probus Scafusia, and I would not know why these two should exclude each other. As far as I am concerned, these two complement each other. Your image of IWC may be eroding, I don't quite know why, the image of IWC in the world may not, as long as IWC makes quality watches: I think they do, do you think they don't?Quality craftmanship and discreet elegance don't always sell, at least not enough. Take a look at Universal Geneve: these watches look like 30 or more years ago, are or were good, are elegant and descreet, and the brand is about dead. So, maybe IWC is only losing a few customers, maybe IWC is losing you, when new watches come into play?A brand becoming out of fashion and forgotten: that is what happened to Universal Geneve. Their products became out of fashion and forgotten. That is why IWC renews its products every few years. Again, they may lose you, but as long as the new Pilot's watches, and their successors in the coming years, fly out of the shops, because the products are good, and apparently are part of a dream, I put my bet on the statement that your assumptions are quite wrong.Kind regards,Paul
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