931 Discussions and CommentsMember since Jan. 8, 2011
clepsydra Wrote in reply to:
dmath Wrote in reply to:
clepsydra Wrote:I often wonder why IWC does not start a Club line, with a Yacht Club, Tennis Club, Golf Club, Polo Club, just to name a few. All would be highly resistant to shock and have the same case but with different dials and bracelets/straps.
I like that idea, Tony. That could be a great line.
And by the way, it was great to meet you last week. I really enjoyed talking with you.
It was a pleasure meeting you as well. I hope this was the first of many. I just thought of two more Clubs: the Ski Club and the Bike Club. I am sure Andrew would get the latter.:)
I too think this type of theme line has merit. I'm quite sure there are numerous partnerships IWC could utilize for marketing. Also, it needs to have a strong Water Resistance spec to handle something like "Club" soda.
whichwatch Wrote: My memory is fuzzy, but if I recall correctly the Hubers were fairly expensive pieces. Perhaps they were overpriced for the market at that time?
True, and also using one smsll group of stores might not reflect all markets or even widespread marketing.
19 Discussions and CommentsMember since Jan. 4, 2013
Michael Friedberg Wrote:It reminds you of what it reminds you about, but actually it was a child primarily of the 1920s and '30s. The cushion case can often be found on old Rolex, Audemars, of that era, and many others.
In the 1970s the "bell bottoms" watches had shaped tonneau cases, often with "wings" extending out. From a history of watches perspective, the cushion case was not that common then, and certainly was much earlier.
Goes to show you what I know about watch history. I looked around and I see what you mean. I found a lot of Rolexes and Omegas of that era with the cushion case. I guess for IWC, I did not remember seeing that style until the 70's.
461 Discussions and CommentsMember since Sept. 7, 2008
Thanks everyone. Interesting viewpoints! I really like the idea of a new Club Line but do wonder if it fits in IWC's product strategy, even if it has good story attached to it.
Perhaps it may help to know that my daughters (both in their twenties) think it is a very cool watch. They even volunteered to take care of it. ;-)
The marketing line? "IWC Club Line. Engineered for Men....and Women".
Michael, thanks for the historic perspective! I may well be the first buyer of your (hypothetical) watch.
1,589 Discussions and CommentsMember since May 16, 2002
As IWC does not recommend playing golf or tennis etc whilst wearing your watch, so I am at a loss as to how this line ever started. Marketing hype? As for the two examples the Huber leaves me cold. Got visions of a watch enthusiast who happens to be a pneumatic drill operator testing the durability of some expensive watch as he digs up the road!
525 Discussions and CommentsMember since Jan. 29, 2003
The Huber watch reminds me of the twenties, not the seventies, and candidly, doesn't appeal to me.
But I'm a huge fan of IWC watches from the sixties and seventies. For me, it's the dials they were using at the time, and would love to see that style return, in 'normal' sizes (40mm max).
461 Discussions and CommentsMember since Sept. 7, 2008
The UK Greg Wrote:As IWC does not recommend playing golf or tennis etc whilst wearing your watch, so I am at a loss as to how this line ever started. Marketing hype? As for the two examples the Huber leaves me cold. Got visions of a watch enthusiast who happens to be a pneumatic drill operator testing the durability of some expensive watch as he digs up the road!
It is an interesting question why the word "club" was chosen. It was always my interpretation - having English as a second language - that it refers to a social group or gathering and appeals to a sense of belonging. Facebook Club, Polo Club, Golf Club, Yacht club, Dive Club, or Drill Club if you will. "The watch that you wear when you meet other people of the club". So I always thought it was a very smart name.
I do not think it is necessary that every Club requires specific functional characteristics beyond design characteristics or perhaps just a logo.
1,910 Discussions and CommentsMember since Aug. 4, 2001
pniev Wrote in reply to:
The UK Greg Wrote:As IWC does not recommend playing golf or tennis etc whilst wearing your watch, so I am at a loss as to how this line ever started. Marketing hype? As for the two examples the Huber leaves me cold. Got visions of a watch enthusiast who happens to be a pneumatic drill operator testing the durability of some expensive watch as he digs up the road!
It is an interesting question why the word "club" was chosen. It was always my interpretation - having English as a second language - that it refers to a social group or gathering and appeals to a sense of belonging. Facebook Club, Polo Club, Golf Club, Yacht club, Dive Club, or Drill Club if you will. "The watch that you wear when you meet other people of the club". So I always thought it was a very smart name.
I do not think it is necessary that every Club requires specific functional characteristics beyond design characteristics or perhaps just a logo.
Peter
PS: What about a Collectors Forum Club? ;-)
You got it. Your English is excellent. That is exactly the reason I suggested naming it Club line and not Sports Line (SL), as it used to be named before. Naming the line Sports would imply wearing the watch while playing, while naming it Club, implies wearing it while in the Club. Tennis, Polo and Golf put too many G's on the watch and wearing one is not recommended while playing, but it would be fine to wear it while yachting or biking.
I too think this type of theme line has merit. I'm quite sure there are numerous partnerships IWC could utilize for marketing. Also, it needs to have a strong Water Resistance spec to handle something like "Club" soda.
VC....out Club....in
Andy
My memory is fuzzy, but if I recall correctly the Hubers were fairly expensive pieces. Perhaps they were overpriced for the market at that time?
Dick L.
whichwatch at roadrunner dot com
Last edited: 29 January, 2013 - 23:30
True, and also using one smsll group of stores might not reflect all markets or even widespread marketing.
Regards, Michael
mfriedberg@iwcforum.com
Goes to show you what I know about watch history. I looked around and I see what you mean. I found a lot of Rolexes and Omegas of that era with the cushion case. I guess for IWC, I did not remember seeing that style until the 70's.
Please note, without the hyphen, a Golf Club is little more than a weapon. Ask the former Mrs Woods :-)
Last edited: 17 May, 2013 - 09:58
Perhaps it may help to know that my daughters (both in their twenties) think it is a very cool watch. They even volunteered to take care of it. ;-)
The marketing line? "IWC Club Line. Engineered for Men....and Women".
Michael, thanks for the historic perspective! I may well be the first buyer of your (hypothetical) watch.
Peter
Last edited: 7 February, 2013 - 18:18
Got visions of a watch enthusiast who happens to be a pneumatic drill operator testing the durability of some expensive watch as he digs up the road!
Cheers Greg Chalk
Cvanwhite at aol dot com
Last edited: 21 February, 2013 - 13:47
But I'm a huge fan of IWC watches from the sixties and seventies. For me, it's the dials they were using at the time, and would love to see that style return, in 'normal' sizes (40mm max).
Regards,
Cliff
It is an interesting question why the word "club" was chosen. It was always my interpretation - having English as a second language - that it refers to a social group or gathering and appeals to a sense of belonging. Facebook Club, Polo Club, Golf Club, Yacht club, Dive Club, or Drill Club if you will. "The watch that you wear when you meet other people of the club". So I always thought it was a very smart name.
I do not think it is necessary that every Club requires specific functional characteristics beyond design characteristics or perhaps just a logo.
Peter
PS: What about a Collectors Forum Club? ;-)
Last edited: 7 February, 2013 - 18:18
You got it. Your English is excellent. That is exactly the reason I suggested naming it Club line and not Sports Line (SL), as it used to be named before. Naming the line Sports would imply wearing the watch while playing, while naming it Club, implies wearing it while in the Club. Tennis, Polo and Golf put too many G's on the watch and wearing one is not recommended while playing, but it would be fine to wear it while yachting or biking.
clepsydra
ad fontes...
Last edited: 30 January, 2013 - 11:33