237 Discussions and CommentsMember since April 18, 2012
Alan Ross Wrote:.
This is IWC'S forum. Whatever negative feelings I have are usually left behind lest we suffer the same fate as that other Forum.
I think there is no point in having an (especially mono-brand-) forum if criticism is not part of the discussion. Me as a manager of IWC would want feedback of all kind, helping me maybe also to understand the reaction of loyal customers before I read the results of my strategy in sales figures much later. But I guess that's a fundamental cultural difference to your way of looking at it.
You come from nothing, you go back to nothing. What have you lost? Nothing!
3,778 Discussions and CommentsMember since March 28, 2001
regulateur Wrote:... manager of IWC ... to understand the reaction of loyal customers ...
This loyal customer, who bought about one brandnew IWC a year at an AD the last few years, doesn't particularly like these watches, but thinks it is a good idea to make them, to serve other types of customers that may become, or already are, loyal customers too. Maybe the manager of IWC is not so interested in the opinion of people like me, that already have an almost perfect collection of watches, maybe he is much more interested in people who until now did not look at IWC, but get interested in the brand because of these colourful watches. If so, I start to like them, as examples of a succesful enterprise.
Kind regards, Paul
What you do may not be so important, but it is very important that you do it well. (my variation of a saying by Gandhi)
5,078 Discussions and CommentsMember since May 29, 2003Sarasota, FL,
United States
regulateur Wrote in reply to:
Alan Ross Wrote:.
This is IWC'S forum. Whatever negative feelings I have are usually left behind lest we suffer the same fate as that other Forum.
I think there is no point in having an (especially mono-brand-) forum if criticism is not part of the discussion. Me as a manager of IWC would want feedback of all kind, helping me maybe also to understand the reaction of loyal customers before I read the results of my strategy in sales figures much later. But I guess that's a fundamental cultural difference to your way of looking at it.
Of course there is nothing wrong with constructive criticism. Have you read any of Tony's posts? It's more a function of how one goes about it. Your statement was direct and clear. I am an IWC cheerleader. Well, guilty as charged. I especially enjoy the relationships I have developed over the years on this Forum and see no reason to poison the water with critical statements which will accomplish nothing more than upsetting those in charge. I have seen where that kind of action has landed before.
237 Discussions and CommentsMember since April 18, 2012
Alan Ross Wrote: I especially enjoy the relationships I have developed over the years on this Forum and see no reason to poison the water with critical statements which will accomplish nothing more than upsetting those in charge. I have seen where that kind of action has landed before.
Well, Alan - I like these relationships as much as you do, they for me even marginalize the watches themselves and for the sake of these relationships I am still active here.
You are repeatedly hinting at the closing of the German forum of IWC and connect it to the criticism of there. To me this is nothing I really think of anymore, but it seems to me that it would have been a good idea for IWC to tell the people the true story behind, instead of letting them making up their on version.
But let's talk watches! There are so many special editions out there and I guess there are many more coming up in the future with even more colors. Whilst some special editions might be a nice idea, having too many of them over the time will distract the potential buyers from the real brand values behind. For savvy people like you that will not matter, maybe. But for the total brand awareness in general, I am concerned.
You come from nothing, you go back to nothing. What have you lost? Nothing!
47 Discussions and CommentsMember since Dec. 15, 2012
Maybe it's an age thing. Im 23, and love it, but i bet my father would think it was a bit over the top. But imo its nice that IWC makes something for everyone.
134 Discussions and CommentsMember since April 18, 2007
I will readily admit that these are not my cuppa. I didn't like them when I first saw them a couple of weeks back, and I'm not inclined to change my opinion now.
While it's possible that seeing them in person will sway me, the safe money is on me staying the course. Still, I'm with Alan in that more choices are always preferable to fewer or none; one man's trash is another man's treasure, and far be it from me to say who is right and who is wrong.
5,080 Discussions and CommentsMember since Aug. 9, 2006
Adam Craniotes Wrote:I will readily admit that these are not my cuppa. I didn't like them when I first saw them a couple of weeks back, and I'm not inclined to change my opinion now.
While it's possible that seeing them in person will sway me, the safe money is on me staying the course. Still, I'm with Alan in that more choices are always preferable to fewer or none; one man's trash is another man's treasure, and far be it from me to say who is right and who is wrong.
Regards, Adam
+1.
I have hesitated to post on this subject. I am agreement with Alan and Adam. I also am in the same boat as Adam, none of these appeal to me, but that is irrelevant to a strong marketing program targeting niche products to a specific target audience.
I think Kristoffer may be right about a generational divide on this. While I find the blue version interesting, I wouldn't buy it but if it appeals to others, great for them and for IWC.
Many watch brands have in their collections a couple of watches that I like. What distinguishes IWC for me is that they make many watches that I like. But IWC would be a very boring brand indeed if they made only watches that appealed to me (hint - there would be a whole lot of Portuguese out there). Glad to see them going a bit beyond what we're used to.
I think there is no point in having an (especially mono-brand-) forum if criticism is not part of the discussion. Me as a manager of IWC would want feedback of all kind, helping me maybe also to understand the reaction of loyal customers before I read the results of my strategy in sales figures much later. But I guess that's a fundamental cultural difference to your way of looking at it.
You come from nothing, you go back to nothing. What have you lost? Nothing!
This loyal customer, who bought about one brandnew IWC a year at an AD the last few years, doesn't particularly like these watches, but thinks it is a good idea to make them, to serve other types of customers that may become, or already are, loyal customers too. Maybe the manager of IWC is not so interested in the opinion of people like me, that already have an almost perfect collection of watches, maybe he is much more interested in people who until now did not look at IWC, but get interested in the brand because of these colourful watches. If so, I start to like them, as examples of a succesful enterprise.
Kind regards,
Paul
What you do may not be so important, but it is very important that you do it well. (my variation of a saying by Gandhi)
Of course there is nothing wrong with constructive criticism. Have you read any of Tony's posts? It's more a function of how one goes about it.
Your statement was direct and clear. I am an IWC cheerleader.
Well, guilty as charged. I especially enjoy the relationships I have developed over the years on this Forum and see no reason to poison the water with critical statements which will accomplish nothing more than upsetting those in charge. I have seen where that kind of action has landed before.
Last edited: 18 June, 2013 - 19:31
Well, Alan - I like these relationships as much as you do, they for me even marginalize the watches themselves and for the sake of these relationships I am still active here.
You are repeatedly hinting at the closing of the German forum of IWC and connect it to the criticism of there. To me this is nothing I really think of anymore, but it seems to me that it would have been a good idea for IWC to tell the people the true story behind, instead of letting them making up their on version.
But let's talk watches! There are so many special editions out there and I guess there are many more coming up in the future with even more colors. Whilst some special editions might be a nice idea, having too many of them over the time will distract the potential buyers from the real brand values behind. For savvy people like you that will not matter, maybe. But for the total brand awareness in general, I am concerned.
You come from nothing, you go back to nothing. What have you lost? Nothing!
Last edited: 15 February, 2013 - 15:52
See... This is what I see. I may not be a fan of this red version. But here is someone who loves it. Isn't it nice to have the choice?
Last edited: 18 June, 2013 - 19:31
While it's possible that seeing them in person will sway me, the safe money is on me staying the course. Still, I'm with Alan in that more choices are always preferable to fewer or none; one man's trash is another man's treasure, and far be it from me to say who is right and who is wrong.
Regards,
Adam
+1.
I have hesitated to post on this subject. I am agreement with Alan and Adam. I also am in the same boat as Adam, none of these appeal to me, but that is irrelevant to a strong marketing program targeting niche products to a specific target audience.
Bill
Many watch brands have in their collections a couple of watches that I like. What distinguishes IWC for me is that they make many watches that I like. But IWC would be a very boring brand indeed if they made only watches that appealed to me (hint - there would be a whole lot of Portuguese out there). Glad to see them going a bit beyond what we're used to.
Best regards,
David
Last edited: 13 June, 2013 - 05:31