News & Events
Careers at IWC
Da Vinci Family
Portuguese Sidérale Scafusia
Retail & Service
Where to find us
Service and Support
Product Manuals and Guarantee
Sign Up for the IWC Newsletter
> Is there going ...
Is there going to be a boutique road show?
Feb. 9, 2014
3 Discussions and Comments
Member since March 27, 2005
Toluca Lake, United States
I recall in the past that the new SIHH watches would make their way around to each boutique...is that going to happen again this year? And if so, will the prototype CF3 be included?
I'm sure many of us would love to see each of the new Aquatimers in the metal.
Feb. 10, 2014
11,166 Discussions and Comments
Member since July 23, 2010
Road shows are determined regionally, so a marketing plan in, say, the US, differs from the UK as one example.
There will be one in the US, and the new collection will do a road show to the boutiques. IWC hopes to receive them this week and shortly will set the travel schedule. The boutiques will host 1:1 appointments during this time.
This won't include the CF3 prototype, since there is only one worldwide. However I may "borrow" that in the coming months and if there's adequate budget I might travel around a bit.
Last edited: 4 November, 2014 - 19:30