The Journal
TIME IS EVERYTHING
TIME IS EVERYTHING
Read Time:
3 min
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TAKE A STEP BACK AND REFLECT ON WHAT TRULY MATTERS. DISCOVER HOW JOSH SIRLIN’S BIG PILOT’S WATCH PERPETUAL CALENDAR EDITION “RODEO DRIVE” (REF. IW503001) INSPIRES HIM TO CONTEMPLATE ON THE VALUE OF TIME
Time is what makes everything possible. Cherish it... when it passes it’s gone forever.
Looking back at the ups and downs in my life, I notice that time has always been on my side. The greatest times... happened when all the things were in line with what was meant to be. When the times were terrible... I fell off track and I needed external factors to force me onto a new path.
I’d say, there are no bad times... but only times when I needed change and the tough times are what sent me in the new direction! Every milestone “game changer” time in my life followed one of these “painful” times in my life. I cherish those moments.
— Josh Sirlin, Creative Director of the Black Bear Brand
— Josh Sirlin wearing his Big Pilot’s Watch Perpetual Calendar “Rodeo Drive” Ref. IW503001
My watch is how I tell the time, what I use to reference the date. I turn to my watch for the time, not my phone... and when I’m doing what I love (riding my bikes) the only tool/gauge I have is my Big Pilot!
I wear my watch every day; I rely on it; it’s what I look to instinctually for the time. I write very little down; my schedule is in my head and my watch is my tool in organizing what’s in my head with the time, day and date.
Josh Sirlin in the Cascades near Seattle
(1/4)
Josh and his Pit “Buddy” in his 1966 Lincoln Continental
(2/4)
The “Rodeo Drive” edition boasts a 46.5 mm black ceramic case and blue dial
(3/4)
Josh Sirlin and his 1940 Harley-Davidson Knucklehead
(4/4)
I feel that my Big Pilot’s Watch Perpetual Calendar “Rodeo Drive” is an extension of my personality and style. It’s wildly complex, it’s a piece of art, it’s tough, functional... It’s who I am and who I’m working to become. It simply makes me smile, I smile every time I look at it.
It was love at first sight... It is my dream watch and to my fortune I own one and wear it every day.
My professional and personal life are intertwined... really one and the same. Every year time seems to be moving faster and the most important things in my life are how I manage my time. My watch is my companion... it’s my reminder of how precious time is.
— Great match: The Big Pilot’s Perpetual Calendar “Rodeo Drive” and Josh’s Horween Leather Jacket
EPILOGUE
Time is what I cherish most...
My life is a story of what I’ve chosen to do with... my time.
Time can’t be wasted; the time is now... my time is my greatest treasure.
Time makes everything possible.
What to do with my time... is my only choice.
- Josh
Music: "Songwriting and Sin" by The Last Knife Fighter
Photography: Caleb Keller
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