In 2018, IWC Schaffhausen became Official Timing Partner of Tottenham Hotspur. The Premier League football club and the Swiss watch manufacturer share pride in their history and a tireless pursuit of perfection.
“To dare is to do” is the motto of Tottenham Hotspur. The professional football club was founded in 1882 in London, England and is known for being a club of firsts. In 1960/61, Tottenham Hotspur was the first club in the 20th century to achieve the League and FA Cup Double, winning both competitions in the same season. In 1963, they became the first British club to win a major European trophy – the European Cup Winners’ Cup.
In 2018, IWC Schaffhausen became the Official Timing Partner of Tottenham Hotspur. The Premier League football club and the Swiss watch manufacturer share a pride for their history and tireless pursuit of perfection. Both brands successfully combine tradition and a pioneering spirit and possess a strong and worldwide appeal. In April 2019, Tottenham Hotspur unveiled their state-of-the-art stadium to the world and finished the season as Champions League runners-up.
TOTTENHAM HOTSPUR FOOTBALL CLUB
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As a partner of the Antoine de Saint Exupéry Youth Foundation, IWC Schaffhausen is committed to helping children and young people in disadvantaged circumstances. IWC contributes to the financing of the Foundation’s social projects by auctioning off unique timepieces every year.
Laureus Sport for Good was established in 2000 by Richemont and Daimler, with IWC becoming a Global Partner in 2005. The foundation brings together people who share a belief in the power of sport to break down barriers, engage with others and change the world for the better.
In 2017, IWC Schaffhausen founded a motorsport team, becoming the first watch brand to compete in classic car races with its own team and car. Since then, the IWC Racing Team has contested select historic racing events in its chosen car: The 1955 Mercedes-Benz 300 SL “Gullwing”.