Even hardcore enthusiasts and collectors of IWC timepieces are discovering new things at the pop-up. Erwin Chu, a member of the IWC Collectors Forum, says that even with his deep knowledge of IWC, each visit is an adventure.
“There's always something new for me to find out, to experience, in the pop-up. For example, with the time machine you can find out the period when each of the series were started. And more stories behind each of the series. I know this from IWC's books and catalogues, but watching it on the big TV wall was something different.”
By the way, at the time of writing, Erwin had visited the pop-up five out of the last seven days.
If you’re planning multiple visits like Erwin, perhaps you’ll need a boost of energy. Stop by Urban Coffee Roaster in ground floor of the the pop-up, which features an impressive collection of freshly roasted coffee from around the world. One detail not to be missed: the coffee sleeves are full-sized timepiece replicas, fabulous souvenirs from your time travel journey.
The IWC Schaffhausen pop-up shop will be at Fashion Walk, 11-19 Great George Street, Causeway Bay in Hong Kong until June 10th. Opening hours are from 10am to 10pm.