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IWC Schaffhausen

The Journal

The Big Pilot Roadshow Arrives in London

THE STORY OF IWC AND THE BIG PILOT’S COLLECTION IS BROUGHT TO LIFE AROUND THE GLOBE, WITH AN INNOVATIVE, INTERACTIVE ROADSHOW AND EXTRAORDINARY OPTICAL ILLUSION ARTWORKS

 

A legendary design for pioneers, originals and dreamers the world over, the Big Pilot has always inspired its wearers to think big. In this spirit of originality and innovation, we are taking the story of this iconic timepiece to cities around the globe with a touring exhibition, #IWCONTOUR BIG PILOT Roadshow, and a creative new “Out of the Box” campaign.

INDUSTRIAL STYLING MEETS CUTTING-EDGE TECHNOLOGY

 

Designed to resemble shipping containers, a high-tech booth brings the story of IWC to life in entirely unexpected ways for #IWCONTOUR. The tour began in the UK in Edinburgh, followed by Liverpool, Manchester, Birmingham, Leeds and finally arrives in London on the 2nd Nov 2021 at the iconic Covent Garden WC2E 8HD.

 

The Big Pilot Roadshow is open to the public with no invitation necessary, though appointments are strongly recommended and can be booked below.

 

No interactive experience would be complete without a chance to try on some of IWC’s most celebrated watches, and the touring exhibition features the new Big Pilot’s editions for 2021 and classic Pilot’s Watches, including a selection of squadron watches commissioned by the U.S. Navy.

The brand-new interactive Big Pilot roadshow exhibition
— The brand-new interactive Big Pilot roadshow exhibition

The full UK schedule is as follows:

 

Edinburgh: 15 - 20 July

Castle street Edinburgh EH2 4AA

 

Liverpool: 27 July - 1 August

Paradise Place Liverpool L1 8BQ

 

Manchester: 5 - 9 August

Exchange Square

 

Birmingham: 19 - 24 August

148 New St, Birmingham B5 4BU

 

Leeds: 7 - 11 October

112-114 Briggate, Leeds, LS1 6BG

 

London: 2 - 8 November

Covent Garden, London, WC2E 8HD
Tuesday 2nd - Saturday 6th: 10:30am - 6pm
Sunday 7th: 11am - 5pm
Monday 8th: 10:30am - 6pm

The Big Pilot’s Watch 43 (Ref. IW329301) has come to life on the corner of Chance Street, Shoreditch
— The Big Pilot’s Watch 43 (Ref. IW329301) has come to life on the corner of Chance Street, Shoreditch

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