The Laureus Awards were, as ever, an uplifting few days. It never ceases to amaze us what such large-scale partnerships can achieve. The power of these sportsmen and women’s personalities is a driving force behind social change. The Laureus Sport for Good Foundation is the catalyst that brings it all to fruition.
To be part of such an inspiring initiative is a real honor.
We return each year in the hope that our support continues to spur on the work of Laureus, as much as this being our way of contributing back to society. The Pilot’s Watch Mark XVIII Edition “Laureus Sport for Good Foundation” (Ref. IW324703) is an emblem of appreciation for a truly worthy cause, a show of gratitude for our inclusion in the event and, hopefully, a valuable asset to Laureus thanks to the proceeds raised.
The long-term partnership certainly represents an initiative of which our CEO Mr. Christoph Grainger-Herr is incredibly proud.
“As a former military athlete and keen sportsman, I have experienced and appreciate the positive power of sport, and I know how sport can improve a sense of community or strengthen one’s willpower. I am delighted to support the important work of Laureus sport for good, especially in the year of our 150th anniversary,”
Sport as a vehicle for scalable social change is a proven model. At IWC, we strive to be the agent of change in our society. Through partnering with Laureus, we are stepping ever-closer to this ambitious goal.