IWC JOURNAL: THE IWC ROADSHOW ARRIVES IN THE UK

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Experience the colors of TOP GUN at our interactive exhibition in the heart of Edinburgh, as #IWConTour heads to Scotland

Welcome to all watch enthusiasts: The interactive exhibition designed to resemble shipping containers, brings the story of the colors of TOP GUN to life in unexpected ways for #IWCONTOUR.

Step into the world of our newest ceramic colors, inspired by the TOP GUN flight school, at the interactive IWC roadshow this summer. From 17-20 June, we’re headed back to Scotland to pay a return visit to the historic capital city of Edinburgh – and we can’t wait to see you there.

— #IWContour is hitting the road again heading back to Edinburgh

— Have the opportunity to take a closer look and try some of IWC’s newly released Pilot’s Watches

Designed to resemble a shipping container, our high-tech booth will be dropped onto Castle Street in the heart of the city’s New Town, offering views of historic Edinburgh Castle. Step inside to immerse yourself in the daring world of TOP GUN, and explore the story behind our latest collection presented in unique IWC colors: Woodland, Mojave Desert, Lake Tahoe, Jet Black and Ceratanium®.

Your visit is also an opportunity to try on your favourite watches: not only our newest timepieces, but also iconic IWC TOP GUN models and famous designs from our Pilot, Portofino and Portugieser collections.

There’s no need to book in advance – just come by whenever it suits you to enjoy an exclusive window into our world. Can’t make it north of the border? Then watch this space for details of our next roadshow stops in Manchester and London this autumn.