The Dubai International Film Festival (DIFF), the leading film festival in the Middle East and Africa, is held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President & Prime Minister and Ruler of Dubai, and under the honorary chairmanship of His Highness Sheikh Ahmed bin Saeed Al Maktoum. The DIFF has established itself as a major international festival, while continuing to serve as a premier showcase event for Arab cinema and contributing to the development and growth of the regional industry.
Since its inception in 2004, the festival has served as an influential platform for Arab filmmakers and talent at an international level by spearheading the cinema movement in the region. Every year, the DIFF presents new and exciting cinema from the Arab world and beyond, introducing audiences to fresh new talent and original, intelligent and distinctive filmmaking.
IWC’s extended commitment is the result of a successful partnership founded in 2010, in which IWC has served as the Official ‘Festival-Time’ Partner of the Gulf Film Festival and the DIFF. In 2012, IWC and the DIFF launched the IWC Filmmaker Award to support Gulf filmmakers. The $100,000 cash prize is awarded to support the production of a full-length feature film and help winners transfer their visions to the screen.