FOR THE LOVE OF CINEMA

Films and fine watchmaking have much in common: both are based on long traditions, both draw on pioneering spirit, and both use expertise and creativity to generate a continuous stream of new masterpieces.

With a passion for filmmaking demonstrated through its support of international film festivals in New York, Beijing, Zurich, London and Dubai, IWC believes the bonds between the worlds of watchmaking and filmmaking are strong.

Apart from these commitments, the company has maintained close relations over the years with some of the biggest names in the entertainment industry, including well-known actors such as Cate Blanchett, Sir Patrick Stewart, Rosamund Pike, Dev Patel, Zhou Xun and James Marsden, or director Marc Forster.

IWC watches have already featured in countless movies and U.S. TV series. More specifically, the main characters in the thriller Wall Street, box-office smash Ocean’s Thirteen, action comedy RED, and espionage-thriller The Bourne Legacy have all sported watches made in Schaffhausen. They are equally popular with the lead actors in the American TV series Grey’s Anatomy, Private Practice and The Good Wife.

Several years ago, with the express aim of promoting up-and-coming filmmakers, IWC founded the IWC Filmmaker Award to promote the vision of storytellers of all genres whose work demonstrates that they have gone beyond mere filmmaking. With meticulous attention to detail, they make use of unconventional, often signature, techniques to manipulate the medium and create an unforgettable sensory experience for their audiences. IWC presents the award as part of its commitment to the film festivals.