Max: IWC stands out from the other watch brands. When I see someone wearing Rolex or Omega, at first glance, you cannot tell which style that is. That doesn't seem so special to me. When I see someone wear an IWC it stands out instantly and I know the name of the watch specifically.
Michael: When a new IWC collection, like the Jubilee, comes out, Max and I sit down and look through it together and critique the references, narrowing down the ones which we will end up with.
During Father’s Day last year, IWC had an event here in Singapore and it was great! There was a watchmaking class and for us was good because Max has a passion around mechanics and not just the aesthetics.
And the other point is, when we talk about generational sharing, above the physical watch and what drives my passion, is having the opportunity to sit down and chat with Kurt Klaus. That was a fantastic experience and one of my favorite photos is the one taken of us there with Max and Kurt Klaus. I think it’s such a great connection between my passion for the brand and what Max is picking up.