Freeskiing is what runs through FACTION’s DNA. The spirit of freeskiing is to choose your own unique line down the mountain. To approach terrain features in creative ways. To jump and to soar. To plane sideways across snowfields like a boat. Even to ski backwards. From the beginning in 2006, we wanted to make skis that allowed us to ski the way that we wanted to ski. Not to follow the pack. This approach of freedom of expression and connection to nature has attracted like-minded skiers from all around the world who have formed our tribe: The Faction Collective.
We are a Swiss brand producing skis with premium, Austrian manufacturing partners with a focus on pushing the limits of eco-conscious ski manufacturing. We are producing most of our skis in a 100% renewable energy factory, cutting the carbon emissions of each ski by over half. We source materials local to the factories to reduce the carbon cost of transporting goods across great distances. We’re integrating recycled materials into our topsheets, bases and sidewalls, and we’re incorporating a plant-based resin into a number of the skis.