Geneva, 16 January 2018 – At the Salon International de la Haute Horlogerie (SIHH), IWC Schaffhausen welcomed Bradley Cooper as a new brand ambassador.


“We are happy to welcome Bradley Cooper to our exclusive circle of brand ambassadors. With his pursuit of quality and creativity, he is a perfect match for IWC, a brand which in the course of its 150-year history has continued to renew itself and delights people the world over with its passion for handcrafted watchmaking,” says Christoph Grainger-Herr, CEO of IWC Schaffhausen. The Swiss luxury watch manufacturer is looking forward to further collaborations with Cooper in the year of its 150th anniversary.


Bradley Cooper was born on 5 January 1975 in Pennsylvania and attended acting school in New York. He was nominated for his first Oscar in 2012 for his leading role in the movie “Silver Linings Playbook”. He received his second nomination in 2014 for a supporting role in “American Hustle”. He received two nominations as an actor and producer in 2015 for his critically acclaimed role in “American Sniper”. Cooper was nominated for a Tony award in 2014 for the play, “The Elephant Man” which he previously performed at the Williamstown Theatre Festival and later went on to perform in London’s West End. Cooper made his commercial breakthrough with the lead role in the comedy, “The Hangover”. This October, Cooper will make his directorial debut with “A Star is Born” playing opposite Lady Gaga in which he also wrote alongside, Will Fetters and Eric Roth. The film will be released on 5 October 2018 by Warner Brothers.


In 2014, Cooper started The Bradley Charles Cooper Foundation with a pilot program, The Charles J. Cooper Patient Support Fund, which aims to bring care coordination, financial assistance and support to patients diagnosed with cancer and their families all over the country.


Bradley Cooper and IWC Schaffhausen CEO Christoph Grainger-Herr attend the IWC Schaffhausen Gala celebrating the Maison's 150th anniversary and the launch of its jubilee collection at SIHH 2018 (Photo by Harold Cunningham/Getty Images for IWC)

IWC Schaffhausen

Department Public Relations



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