MADE IN SCHAFFHAUSEN
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Regards, Shing | email iwcforme1976 (at) gmail (dot) comtime does not change us. it just unfolds us. max frisch.all that really belongs to us is time; even he who has nothing else has that. baltasar gracian.
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Whenever you find yourself on the side of the majority, it is time to pause and reflect. Samuel L Clemens a.k.a. Mark Twain
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clepsydra Wrote:An incredibly candid and enlightening presentation. And to think that all these years I believed that IWC has been manufacturing quality watches. Probus Scafusia. :)
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What you do may not be so important, but it is very important that you do it well. (my variation of a saying by Gandhi)
Michael Friedberg Wrote in reply to:clepsydra Wrote:An incredibly candid and enlightening presentation. And to think that all these years I believed that IWC has been manufacturing quality watches. Probus Scafusia. :)They did and do. But marketing in this century requires an additional step. Even people who buy vintage watches do so for the romance --and emotionalism-- of the history and tradition. Even people who buy highly technical watches, like perpetuals and tourbillons, do so in large part due to a strong emotional bond with the artistanship and engineering.