The Colors Of Top Gun Pop-Up Spaces
We make a physical product that is engineered to last forever, and we dare to imagine a digital future. IWC is joining forces with tech-education company Preface, to bring The Colors of TOP GUN to two innovative lifestyle spaces in Hong Kong.
Preface is a tech-enabler and education company who teaches 21st-century technology skills to people of all ages, backgrounds, and experience levels. We share the vision of the potential of web3 and pioneering new ways in tech-education to empower communities for the future.
IWC has created two monochromatic worlds representing “The Colors of TOP GUN,” enabling visitors to immerse into these worlds actively. The two IWC < > Preface pop-ups can be found at these locations in Causeway Bay and Central.
IWC Woodland & Mojave Desert
11 Sharp Street East, Causeway Bay
6-17 August 2022 09:30-22:00
IWC Lake Tahoe & Ceratanium®
33 Wellington Street, Central
5-17 August 2022 09:00-21:00
Transformed into IWC’s “The Colors of TOP GUN”, these innovative spaces feature AR technology and an exclusive sneak-peek into IWC’s virtual 3D environment in the metaverse. In addition, visitors can obtain a collectible Hong Kong token offering utilities and special access to the brand’s activities.
The IWC < > Preface pop-ups offer freshly brewed coffee and a menu inspired by the brand’s new ceramic colors.
Book a guided virtual tour to explore the 3D environment designed by world renowned architect Hani Rashid, at the Causeway Bay pop-up.
Maximum 2 persons per appointment.
Thanks to the innovative AR technology, you can also try on the new TOP GUN chronographs virtually.
Visitors are also invited to collect an NFT (non-fungible token) dedicated to Hong Kong and become part of an exclusive local community.
Unlock a series of exclusive utilities and benefits such as a “The Colors of TOP GUN” tote bag at the two pop-up spaces. Stay tuned to the Community Channel in the IWC Wallet mobile app to find out more about the other utilities.
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