Founded in 2014 in Denver, Colorado, Boom Supersonic aims to redefine commercial air travel by bringing sustainable supersonic flights to the sky. Currently, the company is developing its supersonic airliner Overture. It will be net-zero carbon and capable of flying on 100% sustainable aviation fuel (SAF) at twice the speed of today’s fastest passenger jets. Boom plans to roll out Overture in 2025, fly in 2026 and carry passengers by 2029.
The partnership between IWC and Boom is founded on three key pillars intrinsic to both companies: time, engineering, and sustainability. First, both IWC and Boom have a unique relationship with time. While IWC specializes in precision instruments to measure time, Boom’s mission is to make the world dramatically more accessible by ushering in a new age of supersonic air travel. When it is soon possible to travel from London to New York in 3 hours 30 minutes instead of 6 hours 30 minutes, the perception of time and how fast it passes will fundamentally change. Second, both IWC and Boom are at the pinnacle of engineering and push the boundaries of what is technically possible. Both companies also have unique expertise in the field of advanced materials. Finally, both partners have made it a priority to integrate sustainability across the entire value chain. Overture, the Boom supersonic airliner, is expected to be the first long-haul commercial aircraft to be net-zero carbon. For example, Overture will have a fuel-efficient design and be capable of using 100% sustainable aviation fuels (SAF). Mechanical watches from IWC are engineered to last for generations and are sustainable products as such. However, they must be responsibly made. A sustainability leader in the luxury watch industry, IWC continuously improves every element of how it designs, manufactures, distributes, and services its products. What’s more, both partners are committed to sustainable manufacturing practices throughout their supply chains.