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IWC Schaffhausen

THE JOURNAL

IWC < > Preface

The Colors Of Top Gun Pop-Up Spaces

We make a physical product that is engineered to last forever, and we dare to imagine a digital future. IWC is joining forces with tech-education company Preface, to bring The Colors of TOP GUN to two innovative lifestyle spaces in Hong Kong.

Preface is a tech-enabler and education company who teaches 21st-century technology skills to people of all ages, backgrounds, and experience levels. We share the vision of the potential of web3 and pioneering new ways in tech-education to empower communities for the future.

 

IWC has created two monochromatic worlds representing “The Colors of TOP GUN,” enabling visitors to immerse into these worlds actively. The two IWC < > Preface pop-ups can be found at these locations in Causeway Bay and Central.

 

IWC Woodland & Mojave Desert

11 Sharp Street East, Causeway Bay

6-17 August 2022 09:30-22:00

 

IWC Lake Tahoe & Ceratanium®

33 Wellington Street, Central

5-17 August 2022 09:00-21:00

 

Transformed into IWC’s “The Colors of TOP GUN”, these innovative spaces feature AR technology and an exclusive sneak-peek into IWC’s virtual 3D environment in the metaverse. In addition, visitors can obtain a collectible Hong Kong token offering utilities and special access to the brand’s activities.

 

The IWC < > Preface pop-ups offer freshly brewed coffee and a menu inspired by the brand’s new ceramic colors.

Book a guided virtual tour to explore the 3D environment designed by world renowned architect Hani Rashid, at the Causeway Bay pop-up.

 

Maximum 2 persons per appointment. 

 

BOOK YOUR APPOINTMENT NOW

 

Thanks to the innovative AR technology, you can also try on the new TOP GUN chronographs virtually.

Visitors are also invited to collect an NFT (non-fungible token) dedicated to Hong Kong and become part of an exclusive local community.

 

Unlock a series of exclusive utilities and benefits such as a “The Colors of TOP GUN” tote bag at the two pop-up spaces. Stay tuned to the Community Channel in the IWC Wallet mobile app to find out more about the other utilities. 


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IWC Schaffhausen