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IWC Schaffhausen

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    IWC Schaffhausen

    IWC Schaffhausen

     

     

    TAKE THE ROAD LESS TRAVELED

     

    There’s nothing wrong with sticking to a familiar path ... until there is. And when life starts getting in the way of living, that’s the time to turn your back on routine and agendas and take the road less traveled. Bradley Cooper knows these roads all too well.

     

    We joined him on one of his recent adventures, and now you can too. Click on the video below, and put the grind in your rearview.


    Big Pilot’s Watch Edition “Le Petit Prince”

    The legendary story of “Le Petit Prince” is a poignant tale of life, love and loss – all wrapped in the curiosity of young boy. Written by the French poet and aviator Antoine de Saint-Exupéry and published in 1943, Le Petit Prince is one of the most famous books in the world. IWC pays tribute to this classic story with the Big Pilot’s Watch Edition “Le Petit Prince” (IW501002), featuring the signature blue dial of our Le Petit Prince special editions. The little prince is engraved on the back of the watch, complete with his cape and sword and ready to accompany you on your next adventure.


    Live the Experience yourself

    We documented his escape using the latest virtual reality (VR) and 360 movie technology. This is the ultimate way to join Bradley Cooper on his journey far beyond the city limits of everyday life – simply download the Google Spotlight Stories app to your smartphone, strap on your goggles, and enjoy the ride.