And also unlike a normal video production in which a scene can be watched immediately after it is shot, for “The Road Less Traveled” production, each scene had to be edited in post production and then watched using a VR viewer for the daily scene reviews.
Our partnership with Google was a logical step. IWC is known not only for technical craftsmanship, but also the stories behind each timepiece manufactured. Those stories are fluid, allowing whoever wears an IWC watch to accent the story or create their own. It is in this spirit that we worked with Google on this storytelling venture. The key was to allow the experience to be accessible to everyone, whether a collector of luxury timepieces or a tech enthusiast excited about the latest in VR innovation. Google allowed IWC to do just that.
“The Road Less Traveled” can be viewed with a cardboard VR headset or viewer like Google Daydream after downloading and installing the Google Spotlight Stories app on your smartphone or tablet. You can find the app on Google Play or the App Store.