IWC News and Events

Stay up to date on all IWC Schaffhausen news and events. Check back for latest campaigns, product launches, special events, partnership news and more. 


The longest flight: week five

 

The fifth week of the “Silver Spitfire - The Longest Flight” expedition saw pilots Steve Boultbee Brooks and Matt Jones make a return to Canada, before they travelled rapidly on to Alaska. Despite arriving six days ahead of schedule, they have now hit their first major setback of the mission, with poor weather up ahead prompting a frustrating delay to their push into Russia.

 

“Before we talk about our wonderful return to Canada and our onward journey to Alaska, we just wanted to take a moment to thank everyone for the support we’ve received on our way through the USA. At Madras in Oregon, for example, we had the privilege to fly alongside the Thunderbolt P47 when we left, which was a spectacular experience for us all.”

 

“After G-IRTY successfully completed his 50-hour service at Seattle’s Paine Field, we really motored on through Canada. First stop was Kelowna where we saw a Typhoon being restored. Not only will it be great to see that plane flown again one day soon, but it’s been so fabulous to see such passionate enthusiasm for aircraft restoration on our travels so far.”

 

NEXT SCHEDULED STOPS: Russia

 

Remember to follow the journey on the Live Flight Tracker or learn more about our partnership here.

 


The longest flight: week four

 

Since leaving the United Kingdom back in August, pilots Steve Boultbee Brooks and Matt Jones have chalked up an impressive 6,449 nautical miles on their “Silver Spitfire - The Longest Flight” expedition. As the unprecedented round-the-world trip enters its fifth week, we caught up with the daring duo to find out more about their visit to Los Angeles and their trek up America’s western seaboard.

 

“Fresh from Las Vegas, we enjoyed a fabulous few days in Santa Monica. The runway is right in the middle of the city, so as we came into land we passed right by houses and back gardens. We could see a lot of people rushing out to catch sight of our beautiful Spitfire, which was a lovely treat for us - and for them too!”

 

“We thought our trip to Los Angeles wouldn’t be complete without paying homage to the famous Hollywood sign, and we had a brilliant opportunity to fly right by alongside our friends at Pursuit Aviation. It was the perfect way to bring together our Silver Spitfire with the silver screen, as we prepared to say goodbye to L.A.”

 

NEXT SCHEDULED STOPS: Canada, Russia

 

Remember to follow the journey on the Live Flight Tracker or learn more about our partnership here.

 


The Longest Flight: Week Three

 

It’s been just over three weeks since pilots Steve Boultbee Brooks and Matt Jones set out on their epic round-the-world journey. Fresh from New York, they have been busy, trekking across the United States in their iconic Spitfire, and stops in Texas, Las Vegas and finally Santa Monica have dominated their schedule over the last few days.

 

“What a week! After bidding farewell to the Manhattan skyline and giving the Statue of Liberty a wave goodbye, we set to work making up some more kilometres. Luckily, the weather was firmly on our side and we had a productive few days making it out to Beaver County before continuing onwards.”

 

Remember to follow the journey on the Live Flight Tracker or learn more about our partnership here.

 


THE LONGEST FLIGHT: WEEK TWO

 

As the epic journey enters its third week, we are delighted to report back on how the “Silver Spitfire – The Longest Flight” expedition is progressing. Travelling from the relative wilderness of Greenland and Canada to the bustle of New York, pilots Steve Boultbee Brooks and Matt Jones have been blown away by both amazing scenery and kind hospitality, as they continue their unprecedented challenge.

 

“With G-IRTY emerging from her check-up with flying colours, we pressed on - all the way to New York. Flying down the Hudson River at 1,000 feet, with the Manhattan skyline and the Statue of Liberty in the background, was just incredible. It felt a little surreal to be honest and it’s hard to believe we actually did it. What a moment!”

 

NEXT SCHEDULED STOPS: Fallon, then Los Angeles

 

Remember to follow the journey on the Live Flight Tracker or learn more about our partnership here.

 


The Longest Flight: Week One

 

After a weather hold in Iceland, The Silver Spitfire Team successfully made it to the vast open expanses of Greenland, before moving on to Northern Canada.

 

Remember to follow the journey on the Live Flight Tracker or learn more about our partnership here.

 


The Silver Spitfire lands in Iceland

 

Singer JJ Julius Son from rock band Kaleo welcomes the pilots to his home country. Follow IWC Schaffhausen on Instagram for more.

 

Remember to follow the journey on the Live Flight Tracker or learn more about our partnership here.

 


IWC celebrates the Silver Spitfire’s take-off

 

IWC Schaffhausen and the Boultbee Flight Academy, in collaboration with Aviation Adventures Ltd, have celebrated the official start of the “Silver Spitfire - The Longest Flight” expedition in Goodwood. To the roaring applause of more than 400 guests, the carefully restored and polished Spitfire aircraft embarked on its unprecedented flight around the world. IWC supports the mission as its main partner and official timekeeper.

 

Over the last two years, more than a dozen specialists have worked to restore an original Spitfire MK IX aircraft, which was originally built in Castle Bromwich back in 1943. Following several successful test flights in July, the “Silver Spitfire” finally took off from Goodwood Aerodrome today, beginning its much-anticipated circumnavigation of the globe. Piloting the iconic British aircraft, on the first leg of its journey, is Matt Jones, co-founder of the Boultbee Flight Academy.

 

Visit the IWC Press Area to discover more.

 

Remember to follow the journey on the Live Flight Tracker or learn more about our partnership here.

 


Portofino: the spirit of classic glamour reimagined for 2019

 

IWC Schaffhausen has unveiled reinterpreted editions of their signature Portofino line for 2019. The women’s collection welcomes five smaller models, with an innovative strap change system, whilst six additional watches join the men’s line.

 

Portofino has been one of IWC’s most high-profile families ever since its first launch back in 1984. As legend has it, then-head watchmaker and living legend Kurt Klaus and head designer Hanno Burtscher put pen to paper over a glass of wine, devising a simple and elegant watch inspired by the classic rounded designs of the fifties and sixties.

 

Discover the new collection here.

 


IWC reveals new Portofino campaign, featuring model Josephine Skriver and actress Ning Chang

 

IWC Schaffhausen has teamed up with new brand ambassadors, model Josephine Skriver and actress Ning Chang, to unveil the new Portofino 34mm line. The beautiful campaign was shot entirely on location in the idyllic Italian village, which inspired the collection’s name.

 

Visit the IWC Press Area to discover more.

 


“Time to care”: IWC and Laureus sport for good announce the winner of this year’s drawing competition

 

Following the annual Laureus Sport for Good and IWC Schaffhausen drawing competition, we are delighted to announce the winning design by 15 year old Yi Xin, a participant of the Laureus supported programme, Special Olympics China.

 

This year’s competition was based on the theme ‘Time to Care’ and we received hundreds of entries from young people in Laureus-supported programmes all over the world, expressing their own thoughts on the importance of caring about every day issues in their drawings. Yi Xin’s winning design is a wonderful celebration of friendship, and it will be engraved on the back of the 2020 IWC Schaffhausen “Laureus Sport for Good” special edition timepiece to support Laureus Sport for Good programmes around the world. 

 

We would like to thank all the programmes who submitted such wonderful drawings as well as everyone who took time to vote for their favourite.

 

To find out more about Laureus Sport for Good, please visit here.

To learn about Laureus Sport for Good and IWC Schaffhausen please visit here.

 


2019 British Grand Prix

 

Congratulations to IWC Brand Ambassador Lewis Hamilton, who claimed his 80th victory in Formula One™, his seventh of the 2019 season and record sixth at the British Grand Prix. IWC Ambassador Valtteri Bottas came in second, to give Mercedes-AMG Petronas Motorsport Team a 1-2 victory.

 


“Silver Spitfire”: restoration of iconic aircraft complete

 

IWC Schaffhausen and Boultbee Flight Academy are delighted to announce that the restoration of the “Silver Spitfire” is complete. The unique surface of polished aluminium highlights the iconic silhouette of the British aircraft in a way never seen before. The “Silver Spitfire”, with the new G-IRTY registration, has been taking off for flight tests this month, before embarking on an unprecedented flight around the world in August.

 

Visit the IWC Press Area to discover more.

 

Remember to follow the journey on the Live Flight Tracker or learn more about our partnership here.

 


IWC celebrates the 10th anniversary of the Antoine de Saint-Exupéry Youth Foundation with an exclusive exhibition and charity auction

 

The timepiece involved is the Pilot’s Watch Perpetual Calendar Chronograph Edition “Le Petit Prince” (Ref. IW392202) in 18-carat 5N gold. Featuring a spectacular midnight blue dial, this special edition is limited to 250 pieces worldwide. The auction lot itself is the piece 10 out of 250 with a beige luminescent index at 10 o’clock in celebration of the foundation’s 10th anniversary.

 

Watch lovers around the world will be able to place bids on the unique timepiece honouring Antoine de Saint-Exupéry’s most famous literary work, “The Little Prince”, from 8th–17th July. IWC will donate its proceeds from the sale to the Foundation, continuing to support the charitable organisation’s educational programmes for young people.

 

The timepiece will be offered within Sotheby’s Watches Online sale. A “The Little Prince - Tactile Art Book, Claude Garrandes edition” with drawings in relief and texts in English, French and Braille and signed by François d’Agay, President of the Antoine de Saint Exupéry Youth Foundation and Dr Claude Garrandes will accompany the timepiece.

 

Visit the IWC Press Area to discover more.

Click here to participate in the auction.

 


IWC Schaffhausen announces Tom Brady as global brand ambassador

 

With six Super Bowl titles, four Super Bowl MVP Awards, three League MVP Awards, and 16 Division titles – Tom Brady embodies greatness. IWC and Brady are both best in class and their shared principles of excellence and timeless style make their partnership a seamless fit.

 

Tom Brady is a world-class athlete, modern day icon and a connoisseur of haute horlogerie. His collection includes several IWC watches, among them a Pilot’s Watch Chronograph TOP GUN Miramar and the iconic Portugieser Perpetual Calendar.

“I am honored to be partnering with IWC Schaffhausen, a brand I’ve long admired, not only for their timeless design but their precise engineering and attention to detail,” said Brady. “I am excited to be part of the IWC family and look forward to collaborating with their talented team to share the brand’s unique heritage globally.”

 

Visit the IWC Press Area to discover more.

 

Pilot’s Watch Chronograph TOP GUN (IW389101)
iwc.everything.shoppable.seewatch
Pilot’s Watch Chronograph TOP GUN (IW389101)

“Time to Care”: IWC and Laureus Sport for Good present this year’s drawing competition

 

This year’s IWC Drawing Competition demonstrated the creative flair of young people from Laureus-supported programmes around the world. Under the theme “Time to Care”, programme participants expressed their own thoughts on the importance of caring about every day issues, through the creativity of drawing.

 

The winning design will be engraved on the back of the 2020 IWC Schaffhausen “Laureus Sport for Good” special edition timepiece. For the winning programme participant, Laureus and IWC will organize a special project visit with a Laureus Academy Member.

 

Reviewing over 200 entries from 30+programmes around the world, a jury of representatives from IWC Schaffhausen and Laureus Sport for Good selected a shortlist of three drawings. Click here to view the selected drawings and vote in the competition.

 


IWC supports Cousteau Divers to reveal the ocean’s temperatures

 

On June 8, World Oceans Day, IWC Schaffhausen announces its support for a pioneering environmental project, spearheaded by its partner, Cousteau Divers. Cousteau Divers intends to study the effects of climate change by measuring the temperature beneath the ocean’s surface, combining data from precision sensors with measurements taken by thousands of recreational divers. The goal is to give scientists a better understanding of how the ocean’s temperature affects biodiversity and climate.

 

Visit the IWC Press Area to discover more.

 


IWC Celebrates The 10th Anniversary Of The Antoine De Saint-Exupéry Youth Foundation With An Exclusive Exhibition And Charity Auction

 

IWC Schaffhausen and the Antoine de Saint-Exupéry Youth Foundation (FASEJ) celebrate the Foundation’s 10th anniversary with a “10 years, 10 days” exhibition from 10th–20th June in Paris. The highlight of the exhibition is a preview of a unique Pilot’s Watch Perpetual Calendar Chronograph Edition “Le Petit Prince”, which will be auctioned online by Sotheby’s between 8th and 17th July. IWC will donate its proceeds from the sale to the Foundation, continuing to support the charitable organisation’s educational programmes for young people.

 

Visit the IWC Press Area to discover more.

 


IWC brand ambassador Adriana Lima boxes with kids from a Laureus Program in Mexico

 

Brazilian supermodel Adriana Lima has been an IWC brand ambassador since 2012, and a keen boxer for over ten years. She recently visited a local boxing gym in Mexico City for a sparring session with children who are taking part in an initiative called CAPAZ (Campeones de la Paz or “Peace Champions”). This preventive program against violence and crime empowers young people and their families by combining boxing with psychological group therapy, citizenship classes, human rights training and parenting skills.

 

Visit the IWC Press Area to discover more.

 


IWC Premieres New Pilot’s Watches campaign movie with brand ambassador Lewis Hamilton

 

IWC Schaffhausen premieres its new Spitfire collection campaign movie, starring brand ambassador Lewis Hamilton. The five-time Formula One™ World Champion appears alongside a Mercedes-Benz Silver Arrow race car and a Silver Spitfire aircraft.

 

Visit the IWC Press Area to discover more.

Discover the IWC Pilot’s Watch Chronograph Spitfire.

 


77th Goodwood Members’ Meeting

 

IWC Schaffhausen’s motorsport team competed at the Goodwood Members’ Meeting for the second time this weekend. At the wheel of the Mercedes-Benz 300 SL “Gullwing”, former Formula One™ star and brand ambassador David Coulthard competed in the Tony Gaze Trophy and finished in 1st place.

 

Visit the IWC Press Area to discover more.

 

Selected for you