In 2015, the auction of the Pilot’s Watch Double Chronograph Edition “Le Petit Prince” in 18-carat 5N gold raised CHF 47,500. The financial support went to the Hospitality and Training Centre (HCTC) in Mae Sot in Thailand. This educational institution focuses on the advancement of young people from the Karen people, an ethnic group in South East Asia, whose members are often poorly integrated into society.
In 2016, Sotheby’s auctioned the Big Pilot’s Watch Annual Calendar Edition “Le Petit Prince” with a unique blue movement. The timepiece garnered a winning bid of CHF 48,750. The funds were used to create the firstever tactile art book of “The Little Prince” with drawings in relief to make Antoine de Saint-Exupéry’s original watercolours accessible to visually impaired children.
In 2017, Sotheby’s auctioned the Big Pilot’s Watch Annual Calendar Edition “Le Petit Prince” with an 18-carat white gold case and a blue movement featuring an ornate, hand-painted rotor in the form of the little prince standing on his asteroid. The timepiece garnered a winning bid of CHF 38,000, helping the foundation to support projects in North America.
In 2018, the Big Pilot’s Watch Annual Calendar Edition “Antoine de Saint Exupéry” in 18-carat white gold with a rotor inspired by a Lockheed P-38 Lightning went under the hammer for CHF 38,000. IWC donated its proceeds to benefit the FASEJ, helping it to support the association Arrimage in Nice, France. This association was established by Dr Claude Garrandès, a blind French artist, teacher and publisher. One of its major projects focuses on teaching visually impaired children how to read drawings in two-dimensional relief through the sense of touch. For this project, the association uses the first-ever tactile art book of embossed illustrations of “The Little Prince”, accompanied by descriptions in Braille in both French and English. The book was created by Claude Garrandès Editions and Arrimage with the support of the Antoine de Saint-Exupéry Youth Foundation. Thanks to unique teaching tools created by Arrimage, blind and low-vision children also have the opportunity to learn how to draw themselves. Arrimage regularly organises workshops with visually impaired children and adolescents.
In 2019, IWC and the FASEJ organised a unique charity project with IWC brand ambassador Bradley Cooper. While attending the Academy Awards® ceremony, the American actor wore a Big Pilot’s Watch Single Piece (Ref. IW500923). The timepiece featured a unique engraving of the iconic quote from Antoine de Saint-Exupéry’s famous novel, “The Little Prince”, on the back of its 18-carat 5N gold case – “It is only with the heart that one can see rightly”. The watch garnered a winning bid of CHF 60,000. IWC donated its full proceeds to the foundation, helping it to support the Association Arrimage in Nice, France, which conducts art and educational workshops for visually-challenged children and young adults worldwide.