You have to consider two factors: the performance engineering aspect and the form aspect. As for the performance engineering aspect, you need to keep in mind the use of specific strong materials, such as steel, aluminum, titanium, carbon, or specific high-performance alloys that are especially made to resist high temperature and high stress. By applying the so-called “finite element analysis”, you determine the perfect use and wear and tear of a material. We use the same technology in design and movement engineering in order to identify and improve the most stressed parts or areas in a component or watch part.
As for the form aspect: A car is a very emotional product – designed not only to be fast on the road, but also to speak to you in its overall appearance, form language and aesthetics which transports the idea of speed and performance.