“In the age of the Internet and e-commerce, watch lovers no longer want to wait several months for the new models. So, for the first time ever, we are now offering customers the chance to buy a limited number of selected references from the collection as of the day of their world premiere,” explains Georges Kern, CEO of IWC Schaffhausen. Orders can be placed at IWC.com and collected from an IWC boutique as of late January. Regular sales will commence in April 2017.
Along with others, several references of the Da Vinci Automatic 36 (Ref. 4583) and the Da Vinci Automatic Moon Phase 36 (Ref. 4593) will be available for purchase. This collection shines a spotlight on IWC’s female offering – as evidenced by the smaller case diameters, moving strap horns, diamond-set bezels or leather straps by Santoni in various colours.