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IWC Schaffhausen

THE JOURNAL

IWC < > Preface

The Colors Of Top Gun Pop-Up Spaces

We make a physical product that is engineered to last forever, and we dare to imagine a digital future. IWC is joining forces with tech-education company Preface, to bring The Colors of TOP GUN to two innovative lifestyle spaces in Hong Kong.

Preface is a tech-enabler and education company who teaches 21st-century technology skills to people of all ages, backgrounds, and experience levels. We share the vision of the potential of web3 and pioneering new ways in tech-education to empower communities for the future.

 

IWC has created two monochromatic worlds representing “The Colors of TOP GUN,” enabling visitors to immerse into these worlds actively. The two IWC < > Preface pop-ups can be found at these locations in Causeway Bay and Central.

 

IWC Woodland & Mojave Desert

11 Sharp Street East, Causeway Bay

6-17 August 2022 09:30-22:00

 

IWC Lake Tahoe & Ceratanium®

33 Wellington Street, Central

5-17 August 2022 09:00-21:00

 

Transformed into IWC’s “The Colors of TOP GUN”, these innovative spaces feature AR technology and an exclusive sneak-peek into IWC’s virtual 3D environment in the metaverse. In addition, visitors can obtain a collectible Hong Kong token offering utilities and special access to the brand’s activities.

 

The IWC < > Preface pop-ups offer freshly brewed coffee and a menu inspired by the brand’s new ceramic colors.

Book a guided virtual tour to explore the 3D environment designed by world renowned architect Hani Rashid, at the Causeway Bay pop-up.

 

Maximum 2 persons per appointment. 

 

 

Thanks to the innovative AR technology, you can also try on the new TOP GUN chronographs virtually.

Visitors are also invited to collect an NFT (non-fungible token) dedicated to Hong Kong and become part of an exclusive local community.

 

Unlock a series of exclusive utilities and benefits such as a “The Colors of TOP GUN” tote bag at the two pop-up spaces. Stay tuned to the Community Channel in the IWC Wallet mobile app to find out more about the other utilities. 


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IWC Schaffhausen