“To Dare Is To Do" is the motto of Tottenham Hotspur, a professional football club in London, England. They were founded in 1882 and are known for being a club of firsts. In 1960/61, Tottenham Hotspur were the first club in the 20th century to achieve the League and FA Cup Double, winning both competitions in the same season. In 1963, they became the first British club to win a UEFA club competition – the European Cup Winners’ Cup.

In 2018, IWC Schaffhausen became the Official Timing Partner of Tottenham Hotspur. The Premier League football club and the Swiss watch manufacturer share pride in their history and a tireless pursuit of perfection. Both brands successfully combine tradition and a pioneering spirit, and possess a strong, worldwide appeal. On 3rd April 2019 Tottenham Hotspur opened their new State-of-the-art stadium to the World. It goes without saying that in this arena, IWC will be counting from 0 to 90 minutes with Swiss precision.