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    IWC Schaffhausen

    IWC News and Events

    Stay up to date on all IWC Schaffhausen news and events. Check back for latest campaigns, product launches, special events, partnership news and more.

     

    To view previous News and Events posts, please click here.


    May 5, 2022 

     

    IWC SCHAFFHAUSEN HOSTS GOLF CHALLENGE WITH TOM BRADY AND LEWIS HAMILTON TO RAISE FUNDS FOR SOCIAL SPORT PROGRAMS

     

    Schaffhausen/Miami, May 4, 2022 – Ahead of this weekend’s Miami Grand Prix™, IWC Schaffhausen invited sporting legends, including seven-time American Football World Champion Tom Brady and seven-time Formula One™ World Champion Lewis Hamilton, to compete in an entertaining golf challenge. Following “The Big Pilot Challenge” event at the Miami Beach Golf Club on Wednesday, the four IWC watches worn by the players are being auctioned online by international auction house Bonhams. The proceeds will be used by the Laureus Sport for Good Foundation to support Miami-based nonprofits such as Dibia Dream, which supports young people through education and the power of sport.

     


    April 22, 2022 

     

    Hans Zimmer on how his music tastes haven’t changed, his creative process and what excites him most about technology

     

    The legendary multiple Oscar-winning German musical genius talks to GQ after his intimate Sound of Colour concert in Geneva, an exclusive event organised for the Swiss watch manufacturer IWC Schaffhausen.

     


    April 4, 2022 

     

    IWC UNVEILS EXCLUSIVE NEW MUSIC CREATED BY FILM SCORE COMPOSER HANS ZIMMER

     

    IWC Schaffhausen has unveiled a suite of unique tracks composed by Academy Award-winner Hans Zimmer. The acclaimed film music composer took inspiration from the five new ceramic colors introduced by the Swiss luxury watch manufacturer as part of its new TOP GUN Pilot’s Watches collection. Zimmer himself conducted the debut performance of the suite at an exclusive event at the Théâtre du Léman in Geneva tonight, organized to mark the Watches and Wonders exhibition.

     


    March 30, 2022

     

    WATCHES AND WONDERS 2022 – CEO KEYNOTE

     

    At the occasion of the Watches and Wonders exhibition, IWC Schaffhausen CEO Chris Grainger-Herr unveils the new 2022 Pilot’s Watches collection.

     


    March 30, 2022

     

    The Colors of TOP GUN

    State-of-the-art finishes, color schemes and reduced contrasts: these are the design features that have garnered a loyal following for the TOP GUN line in IWC’s Pilot’s Watch collection since 2007. “The key to the TOP GUN watches’ striking design lies in the use of high-tech materials such as ceramics, titanium and Ceratanium®,” explains Christian Knoop, Chief Design Officer at IWC Schaffhausen. Sand-colored ceramic entered the collection in 2019 with the Pilot’s Watch Chronograph TOP GUN Edition “Mojave Desert”. The “Lake Tahoe” edition in white ceramic and the “Woodland” in green ceramic are two additional new chronographs in color.

     

    Learn more here: WoodlandLake TahoeMojave DesertCeratanium®Jet Black.

     


    February 18, 2022

     

    IWC SCHAFFHAUSEN AND THE MERCEDES-AMG PETRONAS FORMULA ONE™ TEAM CONTINUE THEIR JOURNEY AS PARTNERS WITH A NEW MULTI-YEAR CONTRACT

     

    IWC Schaffhausen is delighted to announce an expanded multi-year partnership with the Mercedes-AMG Petronas Formula One™ Team. First formed in 2013, the long-standing collaboration between the luxury Swiss watchmakers and the Formula One™ team, founded on a shared commitment to excellence, now continues into a second decade. Before the opening Grand Prix™ of the season, IWC also offers a warm welcome to George Russell, who will drive for the team alongside fellow IWC brand ambassador Lewis Hamilton in 2022.

     

    “Our mutual passion for engineering at the highest level is what has brought us together and strengthened the bond between us, resulting in a partnership that is unique in the industry. Over the last almost 10 years, we have formed a strong community. Many members of the Mercedes-AMG Petronas Formula One™ team are now also part of the IWC family. I am looking forward to continuing and expanding our collaboration,” said Christoph Grainger-Herr, CEO of IWC Schaffhausen.

     

    Read more here.

     


    October 25, 2021

     

    CERATANIUM® IS THE NEW BLACK

     

    After pioneering the use of Ceramics and Titanium during the 1980s, IWC’s material engineers have succeeded in combining the unique strengths of these two materials: Ceratanium® is light and robust like titanium and, at the same time, similarly hard and scratch-resistant like ceramic. The case components are machined from a specially formulated Titanium alloy which is forged to IWC’s specifications. After being finished elaborately by hand, they are treated in a kiln at high temperatures. During this process, they obtain their outstanding material properties and striking matte black colour.

     

    Read more here.

     


    September 13, 2021

     

    IWC SCHAFFHAUSEN CELEBRATES THE 75TH ANNIVERSARY OF THE “BLUE ANGELS®”

     

    IWC Schaffhausen congratulates the “Blue Angels®” U.S. Navy Flight Demonstration Squadron on their 75th Anniversary. Since 1946, the “Blue Angels®” are showcasing the pride and professionalism of the United States Navy and Marine Corps by inspiring a culture of excellence and service to the country through flight demonstrations and community outreach. Since it became an official licensee in 2019, IWC has launched two special edition Pilot’s Watches.

     

    Read more here.

     

    September 9, 2021

     

    THE IWC PROFESSIONAL PILOT’S CHRONOGRAPH COLLECTION: YOU’LL NEVER GET CLOSER TO A JET COCKPIT

     

    IWC Schaffhausen has launched three new chronographs in its Pilot’s Watches collection. The new ceramic models are directly inspired by timepieces that the brand created in the context of its ‚IWC-Military‘ programme in collaboration with some of the most renowned fleet squadrons as well as the U.S. Navy Flight Demonstration Squadron “Blue Angels®”. The Pilot’s Watch Chronograph Editions “Royal Maces”, “Tophatters” and “Blue Angels®” all feature the respective squadron patch on the dial and eye-catching details in the corresponding unit’s colour scheme.

     

    Today, IWC continues this dialogue within the frame of its military program, which emerged from the brand’s partnership with the U.S. Navy. Since 2018, IWC has been licensed to work on watches for the entire U.S. Navy and Marine Corps aviation units, including Blue Angels® and the 247 active and 100 inactive squadrons.

     

    IWC releases three new chronographs in its Pilot’s Watches collection, which are directly inspired by the brand’s collaborations with U.S. Navy squadrons. The annual production of these chronographs will be limited to 500 pieces each.

     

    Read more here.

     

    August 26, 2021

     

    IWC SCHAFFHAUSEN DESIGNS THE INSPIRATION4 CHRONOGRAPHS TO SUPPORT THE WORLD’S FIRST ALL-CIVILIAN MISSION TO ORBIT

     

    To support Inspiration4, the world’s first all-civilian mission to orbit, IWC Schaffhausen has designed and donated a series of unique, space-themed Pilot’s Watch Chronographs representing the mission’s values of Leadership, Hope, Generosity and Prosperity. The watches will be worn by the four crew members on their journey into space, before being auctioned as part of the mission’s aim to raise funds for and promote the life-saving work of St. Jude Children’s Research Hospital®.

     

    The Pilot’s Watch Chronograph Edition “Inspiration4” features a case made of stunning white ceramic. The unique colour results from a complex manufacturing process in which zirconium oxide is mixed with other metallic oxides in a precisely defined ratio. With a Vickers rating second only to that of diamond, engineering ceramic ranks among the hardest substances on the planet. The dark blue lacquered dial has been padprinted with countless stars and captures the depth and darkness of space. It also features the Inspiration4 logo. Inside beats the IWC-manufactured 69380 calibre chronograph movement. On each of the four watches, the titanium case back has been engraved with the name and mission value represented by the respective crew member. The chronographs are fitted with an eyecatching white rubber strap with a leather inlay.

     

    August 11, 2021

     

    FREESTYLE SKIER AND MODEL EILEEN GU JOINS THE IWC FAMILY

     

    IWC Schaffhausen is proud to welcome Eileen Gu to the brand’s universe. Shortly before her 18th birthday, the prodigy is a medal-winning freestyle skier, sought-after fashion model and future university student. She is the perfect embodiment of a multifaceted modern woman, using her voice to drive representation and inclusion in her sport, aiming to inspire and empower a whole new generation of girls and women across the globe.

     

    As a teenager, Eileen Gu has accomplished more than many others have in a lifetime. Born in 2003 in San Francisco to an American father and a Chinese mother, she is a rising Freeski star, a successful fashion model and an aspiring university student. She started recreational skiing aged three, before delving into the world of freestyle skiing when she was eight. Freeski is an action-packed extreme sport that involves spectacular acrobatic skills like flips, spins and slides. Her most significant achievement to date came at the X Games 2021 in Aspen, Colorado, where she made history as the first rookie woman ever to win three medals. Just two months later, she claimed three more medals at the FIS Freestyle World Ski Championships.

     

    “I always believed sport has no boundaries. It’s one of the best vehicles to unite people, promote understanding, forge friendships, and create bridges between cultures. With IWC, I share the absolute will to achieve perfection and the clear focus on excellence – values also represented by the other talented athletes in the brand’s universe. I am looking forward to our collaboration,” says Eileen Gu.

     

    Read more here.

     

    IWC Schaffhausen