Having travelled the globe and recently making it’s way to Federation Square, Melbourne in 2022, it is time for Sydney to enjoy our timepieces (25+ timepieces to try on!), hospitality and experience our Roadshow.
Resembling industrial shipping containers, our high-tech booth brings the world of IWC to life. It tells the story of The Big Pilot watch, evolving from a functional aviation timepiece to a cultural icon today, inspiring creators from many fields, including the arts, fashion and design.
We incorporate our horological storytelling, as well as wider partnerships across our IWC family, including Mercedes-AMG and our local partners Archie Rose and Mecca Coffee.