IWC Schaffhausen
VivaTech is the world’s rendezvous for startups and leaders to celebrate innovation. It’s a gathering of the world’s brightest minds, talents, and products taking place in Paris on 16–18 May 2019.
Viva Technology offers IWC the occasion to showcase two innovations IWC is launching this year: the Ceratanium innovative new case material and Hero app, an in-boutique messaging app.
Taking the material innovations one step further: Ceratanium
Since the 1980s, IWC has developed a unique specialisation in the processing of innovative case materials.
Ceratanium® (ceramized titanium) is a material developed by IWC that combines the outstanding advantages of titanium and ceramic in a groundbreaking new material. The base material, a special titanium alloy, is as lightweight and unbreakable as titanium. Its treated surface, however, is just as hard and scratch-resistant as ceramic.
As well as its optimum material properties, what characterises Ceratanium® is its matte black colour. It therefore also fufilled customers’ desire for a completely jet black look watch at the start of the five-year development process. For the first time, Ceratanium® will be used for a pilot’s watch in the new TOP GUN collection and it will also be the first time IWC has used this material for an unlimited watch. In the Pilot’s Watch Double Chronograph TOP GUN Ceratanium (Ref. IW371815), all case components, including accessories such as the chronograph push-buttons or the pin buckle, are made from Ceratanium®. This gives the watch a completely jet black design.
Ceratanium® is a trademark of IWC Schaffhausen, registered in numerous countries throughout the world.
HERO: The experience of our boutiques, online
IWC is partnering with HERO - a cutting edge technology company - to introduce the online world in our retail network, offering a new way for our clients to shop with our client advisors in our boutiques.
Starting in our boutiques in Schaffhausen, Munich, Singapore, New York and Los Angeles, clients visiting IWC online will have the ability to connect and chat with an advisor in the boutique for a highly personal shopping experience. Using the HERO in-store app, advisors are empowered to assist online clients, sharing photos, videos and recommendations and even live-streams that bring to life the beauty of IWC timepieces.
This groundbreaking partnership confirms IWC’s dedication to exceptional service however and wherever our clients are choosing to shop.
ABOUT HERO
Hero was founded in London in 2016 with a mission to make commerce human. It partners with the world’s most respected retail brands to innovate the retail experience. Its technology is used by thousands of boutiques and stores across 16 countries.
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